Air Date: 05/06/2012 Sunday
Start Time: 02:00:00 PM [ET]
Show Name: NBC SPORTS SPECIALS
Type: Title Change
Message: Program title changed to GIRO D'ITALIA (CYCLING).
Each year, the first two weeks of January are devoted to updating the hundreds of tiny NBC Sports Specials coming in 2012 that most stations simply don't have the time to track and list, one by one.
Although this is our most expensive type of service offered, RDRx NBC Sports clients can opt for various levels of sports inventory and estimates; each one done by hand, using multiple years and overnights, market by market, by me and no one else.