New Reality Hour Gets 5 Nights in Dec; 4 in January 2012

Posted: 10/31/2011 07:10:49 PM
Type: New Booking
Message: WHO'S STILL STANDING is booked 8:00-9:00pm ET/PT, 7:00-8:00pm CT/MT on following dates: 12/19, 12/20, 12/21, 12/22, and 12/26/2011; 1/2, 1/9, 1/23, and 1/30/2012. This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information.

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Air Date: 12/19/2011 Monday
Start Time: 09:00:00 PM [ET]
Show Name: FEAR FACTOR
Duration: 01:00:00
Type: New Booking
Message: FEAR FACTOR is booked on Monday 12/19/2011 thru 1/30/2012. This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information.

All of these changes have already been made in RDRx Premium client inventories, with estimates and rationales updated and new versions published to RDRx servers.

Snowstorm Blanks Ratings for Weekend in NYC

NYC and Philly Sat and Sunday overnight ratings vanish with the snowfall.

Sorta.

Grimm & Chuck Get Do-Overs Saturday Night

Man, sucks to be Grimm tonight, trying to compete with Game 7 of The World Series.

NBC apparently figured that out this afternoon.

Posted: 10/28/2011 01:46:16 PM
Air Date: 10/29/2011 Saturday
Start Time: 09:00:00 PM [ET]
Show Name: GRIMM
Duration: 01:00:00
Type: New Booking
Message: GRIMM is booked. This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information.


Posted: 10/28/2011 01:44:48 PM
Air Date: 10/29/2011 Saturday
Start Time: 08:00:00 PM [ET]
Show Name: CHUCK
Duration: 01:00:00
Type: New Booking
Message: CHUCK is booked. This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information.

Saturday AM Note: Since Chuck finished fourth in the first hour of prime and Grimm finished third last night in NYC, my guess is 30 Rock will be busy with spin on Monday.

Murdoch-Owned Wall Street Journal Hammers NBC Prime Ratings

Ouch.

2012 NFL Pro Bowl Finally Booked for 1/29

Posted: 10/21/2011 05:45:49 PM
Air Date: 01/29/2012 Sunday
Start Time: 07:00:00 PM [ET]
Show Name: NBC SPORTS
Duration: 03:30:00
Type: New Booking
Message: 2012 NFL PRO BOWL is booked. Please see contingencies for further details and impact to other dayparts. Please advise clearance.

Changes Already To Holiday Movie Schedule

Bee Movie (which just aired on USA-HD recently)gets shortened to run an encore of "The 85th Anniversary of The Macy's Thanksgiving Day Parade" special. No, this isn't the parade. From what little I can tell from APT thus far, it seems to be a televised retrospective on the unique marketing event over the years.

The original airing of this special (likely sponsored on NBC by Macy's, wouldn't you think?)will be Thanksgiving night at 10pm; just hours before Black Friday.

Oh, and NBC is shifting Biggest Loser to one hour later on Tuesdays in December to make way for all the holiday specials announced in the last few hours. Parenthood gets the silent hiatus treatment.

Four Holiday Specials Added To NBC Prime

I'm not sure what it is with Nicolas Cage and November weekends on NBC, but they are back together again this year on the Friday after Thanksgiving.

APT also notes three other specials for Tuesday nights in December, all of which have already been added to inventory with customized audience estimates in RDRx client systems.

Fear Factor in December and January

Posted: 10/19/2011 01:53:39 PM
Air Date: 12/12/2011 Monday
Start Time: 08:00:00 PM [ET]
Show Name: FEAR FACTOR
Duration: 02:00:00
Type: New Booking
Message: FEAR FACTOR is booked 12/12/11 through 1/30/12. This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information

RDRx clients already have inventory and estimates published.

NBC Folds "Heads Up Poker Tournament" for 2012

Sponsored by the same folks as the recently bust Poker After Dark, this comes as no surprise.

Premium RDRx clients, who have had these NBC Sports Specials individually listed for several years, are now being updated to remove these time-tested demographic producers.

Prime Suspect Gets Pre-Sweep Push

Late Friday night, NBC decided to shelve episodes of Parenthood and L&O:SVU in late October and replace them with more Prime Suspect encores in the last hour of prime.

Unless your RD has updated your inventory and estimates today, your 4th Quarter Prime and Specials avails are out of date.

How soon will your station be able to address the preemptions of spots you've already sold? RDRx clients can begin first thing Monday morning, as their MediaOffice inventory and estimates have already been published to their servers.

Added 3 days later: First Web notification of this change.

Want An Extra Hour of Xmas@Rock in Prime Access on 11/30?

Posted: 10/14/2011 05:56:05 PM
Air Date: 11/30/2011 Wednesday
Start Time: 07:00:00 PM [ET]
Show Name: OPTIONAL NETWORK OFFERING
Duration: 01:00:00
Type: New Booking
Message: CHRISTMAS IN ROCKEFELLER CENTER (OPTIONAL HOUR): NBC is pleased to offer an additional hour of Christmas in Rockefeller Center to all stations. This optional hour will consist entirely of local inventory and lead directly into the scheduled Network "Christmas in Rockefeller Center" program in all time zones. See contingencies and format tab for details. Please advise clearance.

Unless you have incredible programming in this time period, it's hard to believe that NBC's warm-up won't do better than your current programming in potential audience delivery during this key marketing week. That's geek-speak for "do it."

NBC: November and December Holiday Programming Booked

Posted late yesterday in APT, and already in premium RDRx client inventories and estimates, including a return to Wednesday night for the annual Rock Center Tree Lighting special and a new offering, Horton Hears A Who.

All Night Tonight Show Starts Off Women Only

I've taken a look at the Live Plus Same day (not much same day left at 3am) ratings from New York City for the premiere airing of Today Show @ 2am last night.

No male viewing at all. Female viewing focuses on 35-49. Local stations get 4 minutes of spots per hour.

First impression: Not bad at all.

In Wine Country Corked; Vintage Today Shows Air @ 2AM TFN

Posted: 10/11/2011 10:29:55 AM
Air Date: 10/12/2011 Wednesday
Start Time: 02:05:00 AM [ET]
Show Name: TODAY - ALL NIGHT
Duration: 00:59:00
Type: New Booking
Message: TODAY-ALL NIGHT is now booked Wed 10/12 through Friday 10/21 (note....balance of season will be booked later today). Please see format and feed tab for complete details. Clearance will be assumed based upon stations current clearances for 'In Wine Country-A' and 'In Wine Country-B'.

RDRx clients already have these changes in inventory, with new estimates based on an entirely different audience from those of IWC or PAD.

New Fall Season Projections Arrive With September Data

This weekend, PAVs with full demographics with 2011-2012 network prime programming (although just premiere week) will be available for projection purposes. Those of us with access to this September 2011 Sweep data will find comparing our previous estimates to actuals very helpful.

But Wait.. There's More!

Parks and Rec moves to Friday 830pm thru 10/21..
Office moves to Friday at 8pm..
UAL moves to Wednesdays @ 8:30pm during November sweeps and after..

In other words, all the avails you've sent out prior to now are outdated.

RDRx clients will start their Friday mornings with updated inventory, estimates and rationale.

Actually, if they are working past 5pm their time, they'll find them already published within 15 minutes of the APT posting.

Whitney Encores Fill Free Agent TP TFN

Although NBC hasn't notified stations yet, a number of online sources report the Free Agent time period on Wednesdays will be filled with yet more Whitney encores.. she's now on three different weeknights out of five.

Here's some insider gossip about how these decisions are made.

Free Agents Cancelled

http://tvbythenumbers.zap2it.com/2011/10/06/nbc-cancels-free-agents/106350/

APT still shows FA booked, and I see no announcements at this time about replacement programming.

Sports Changes for November 5th

NBC adds NFL Turning Point, moving ISU Grand Prix Skating (Canada) an hour earlier.

Already changed and published to premium client inventories.


After 5pm@30Rock update: A couple of sports specials in January changed time periods. Clients will see those in inventory tomorrow.

Rock Center w/BW Premieres 10/31; Airs Thru January

10/04/2011
03:19:57 PM

10/31/2011 Monday 10:00:00 PM
[ET] ROCK CENTER WITH BRIAN WILLIAMS 00:59:30 New Booking ROCK CENTER WITH BRIAN WILLIAMS is booked on Monday 10/31/11 thru 1/30/12. This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information

.

Both the premiere episode on 10/31 and regular prime airings are already in RDRx Premium client inventories with updated audience estimates.

If your station's avails show Playboy Club and don't show Rock Center, you might need our help. Please visit RDRx.TV for more info.

Playboy Club Dead; Prime Suspect Fills TP

Posted: 10/04/2011 03:08:24 PM
Air Date: 10/10/2011 Monday
Start Time: 10:00:00 PM [ET]
Show Name: PRIME SUSPECT
Duration: 00:59:30
Type: New Booking
Message: PRIME SUSPECT is booked on Monday 10/10 thru 10/24. This booking overrides all previously issued bookings, formats, and details. Please see individual airdate for updated information.

UAN & Whitney Picked Up

Up All Night and Whitney will last at least one season.

TV By The Numbers

This explains why they are running encores of these two shows each Friday night until November Sweeps. Hmm.. I notice no reruns of The Playboy Club.

Weekend Changes in October for NBC

Looks like a Harry's Law Marathon on October 15th, as well as Friday night changes for October 21st.. officially pushing Chuck and Grimm premieres to the Halloween weekend following.

RDRx premium clients already have updated inventory and audience estimates for these changes.