Thursday, February 24, 2011

WRCB Has NBC Sports Updated.. Does Your Station?

The weekend of June 11th and 12th has been totally changed, including the hiatus of NBC Evening News on the 11th.

In the last 24 hours, twelve different NBC Sports programs in the next 4 months were added, cancelled or changed dates and/or time periods. It's easy enough to find out what NBC has done.

What's not easy is keeping up to date with the almost countless changes (ok, if you want to count, just look at the archives here.. I'm on vacation now)

For real broadcasters, there's also the issue of getting the inventory changed ASAP, plus creating and publishing updated audience estimates with new rationale.

WRCB can print out new Sports Planners today. If you wish your NBC station could, just ask your OneDomain rep, or give me a call.

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