Sunday, May 9, 2010

RDRx Clients: Shall I Lower Golf Estimates?

Like I said below last Thursday, I'm not a golf fan. But even I know that Tiger Woods' awful showing and first cut in years at Quail Creek last week and his dropping out of The Players today does not bode well for upcoming May golf on NBC.

If NTI numbers show a decided decline in equivalent Sunday ratings compared to the last couple of years, I'll recommend you allow me to lower audience estimates for coming PGA events. Do you really want to make up weight for this up during political?

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