Specializing in Audience Research and Estimation for NBC TV stations
Thursday, March 11, 2010
NBC Sport Specials Changes Continue
Mostly, NBC is tweaking time periods. However, many of the changes are title only, including sponsor names, which I'm sure matter a great deal to the sponsoring companies providing paid programming run as NBC Sports Specials. However, it's just a pain in the ASCII to local stations. That's why the smart ones have a Research Director.. or use RDRx from ODI.