Sunday, January 10, 2010

NBC Affiliate Board Happy To See Leno Go Late

Attn: General Managers/Program Directors/News Directors/General Sales Mangers

STATEMENT FROM MICHAEL FIORILE, CHAIRMAN OF THE NBC AFFILIATE BOARD, IN RESPONSE TO NBC'S DECISION TO MOVE 'THE JAY LENO SHOW' TO 11:35 PM:

"This is a great move for the affiliates, the network and, most importantly, the viewers. Speaking on behalf of the board I thank the network for keeping the lines of communication so open, and for being so responsive to the needs of the affiliates. We admire their willingness to innovate, and their willingness to change course when it didn't work for us. We were delighted to collaborate on the launch of the 10:00 PM show, and we look forward to continuing to work with Jeff Zucker and the entire network leadership team as we set a new direction, build on our long history together, and contribute to the impressive legacy of NBC."


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Even though none of us know the line up of five hours of prime each week beginning in 6 weeks, nor the exact nature of the late night lineup, I've already updated my NBC client inventory to reflect possible outcomes.

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