Thursday, January 28, 2010

Biggest Loser Super Bowl Edition Will Run Long

Super Bowl Sunday, February 7th, the 2 repeat episodes of THE BIGGEST LOSER are being expanded. Therefore, the network will run 8 minutes long that night. FYI, we'll also be running over on March 7th (Oscar night.) Details on this will be advised later.

Here's the real reason this is being expanded. As this is in the Feb sweeps, and this is the only night of Sunday Late News without an Olympic lead-in. By running longer than 7.5 mins past the hour, stations are permitted by Nielsen to re-title the "forced delay" newscasts for this night.

Want to know how to get the most out of this option? My clients can call any time.

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