Monday, October 12, 2009

New York Times Revisits Leno Hour

Two weeks into a new season, the talk of television is the Leno effect --and whether it is hazardous to NBC's health.

It is not just a question of how the new "Jay Leno Show" itself is faring in the ratings, but also what the show's occupation of the 10 p.m. hour on NBC means to the network as a whole.

As Shari Anne Brill, the senior vice president and director of program analysis for the advertising agency Carat, put it, "It's really looking like dominoes."

The dominoes in question are the other parts of NBC's schedule affected by the network's decision to relocate its late-night star, Mr. Leno, to prime time. Even though, as NBC executives point out, it is early in this experiment, signs of potential collateral damage have already emerged.

(Click the title of this post to go to the original article at the NYT.)

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