Should your station be pushing NBC.com Streaming?

Consider the wording in the following release intended for the NBC TV audience.. your viewers.

NBC.COM GIVES VIEWERS A CHANCE TO STREAM NBC'S 'SATURDAY NIGHT LIVE' IMMEDIATELY FOLLOWING THE BROADCAST

UNIVERSAL CITY, Calif. October 2, 2009 - NBC.com is giving viewers of critically acclaimed, fan-favorite series "Saturday Night Live" the chance to stay "up-to-date" with every hilarious moment by streaming the current season's episodes. The premiere episode is available now at http://www.nbc.com/saturday-night-live/video/episodes/?vid=1162391#vid=1162391.

A full list of NBC shows streaming this season follows:

"30 Rock"
"The Biggest Loser"
"Chuck"
"Community"
"Days of our Lives"
"Heroes"
"The Jay Leno Show"
"Late Night with Jimmy Fallon"
"Mercy"
"The Office"
"Parks and Recreation"
"Saturday Night Live"
"SNL Weekend Update Thursday"
"Southland"
"The Tonight Show with Conan O'Brien"
"Trauma"

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more.

end of release... now the RDRx perspective.

If you've looked at the difference between your own station's Live Only Nielsen ratings of primetime network programming versus Live Plus 3 days or 7 days, reflecting DVR viewing AFTER original airdate but still on your station, you'll see the conflict between NBC's pitch above and what I believe to be the local station's (and advertisers) best interests.