from Lloyd Siegel.. a real gentleman @ NBC
"NBC NIGHTLY NEWS WITH BRIAN WILLIAMS" WINS THE 2008-09 SEASON IN ALL CATEGORIES
"NBC Nightly News" is The Only Evening News Broadcast to Add Total Viewers for the Season
'World News' and 'Evening News' Post Their Lowest-Ever Total Viewer Delivery For A Season
For the week of Sept. 14, "Nightly" Tops the Competition with a 717K Lead Over ABC
NEW YORK - September 22, 2009 - "NBC Nightly News with Brian Williams" was the most-watched evening news broadcast of the 2008-09 season, according to Nielsen Media Research data. For the season, "NBC Nightly News" averaged 8.609 million total viewers, a +10% advantage (+791,000) over ABC "World News'" 7.818 million, and +42% more (+2.556 million) than "CBS Evening News'" 6.053 million total viewers. "Nightly" increased its total viewer advantage over "World News" to +791,000 total viewers, versus a +340,000 lead during the 2007-08 season. "Nightly" had its best total viewer delivery and best total viewer advantage over "World News" since the 2005-06 season, and the best total viewer advantage over "Evening News" since the 1994-95 season. "Nightly" has now won 13 consecutive seasons in total viewers.
Versus the 2007-08 season, "Nightly" was the only newscast to show year-to-year growth. "Nightly" added +88,000 viewers this season, while "World News" dropped by -363,000 viewers and "Evening News" lost -103,000 viewers. Both ABC and CBS had their lowest-ever total viewer season deliveries since at least the start of the People Meters.
In homes for the 2008-09 season, "Nightly" averaged a 5.7 rating and a 12 share, +8% more than "World News'" 5.3/11 rating, and a +39% lead over "Evening News'" 4.1/8 rating. This is the 13th consecutive season win for "NBC Nightly News" in homes (including one tie).
Among the key demographic adults 25-54, "Nightly News" delivered a 2.1 rating for the season topping "World News'" 1.9 rating by +11%, and "Evening News'" 1.5 rating by +40%. "Nightly" beat ABC by +320,000 and CBS by +853,000 viewers in the key A25-54 demo for the season. This represents "Nightly's" 13th consecutive season win in rating adults 25-54 (including 1 tie) and its best adults 25-54 (000) advantage over both "World News" and "Evening News" since the 2002-03 season. "World News" had its lowest-ever rating adults 25-54 season delivery since at least the start of the People Meters.
"NBC Nightly News with Brian Williams" also won the week of September 14-20, 2009 delivering 8.152 million total viewers, +717,000 more than ABC "World News'" 7.435 million, and +2.929 million more than CBS "Evening News'" 5.223 million. CBS "Evening News" is based on a four-day average with Monday excluded. "Nightly" has now won 48 of the past 49 weeks.
Among the key demographic adults 25-54 for the week, "Nightly News" delivered a 1.9 rating, ahead of ABC's 1.7 rating and CBS' 1.2 rating. In homes, "Nightly News" won by increasing to a 5.5 rating and a 12 share. In second place, ABC drew a 5.0/10 rating, and CBS posted a 3.6/8 rating.
On its digital platforms, "NBC Nightly News with Brian Williams" continued its strong performance with more than 3.3 million online streams for the week ending September 19, 2009.
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