Plus, there are three Holiday Specials added to the 4th Quarter, each with repeats.
RDRx clients now have these changes/additions within prime and specials inventory folders of MediaOffice.
Wednesday, September 30, 2009
Tuesday, September 29, 2009
NBC Shares NTI Demos of last week's Prime
NBC PRIMETIME RESULTS FOR THE WEEK OF SEPT. 21-27
'NBC SUNDAY NIGHT FOOTBALL' IS THE #1 PROGRAM OF THE WEEK IN ADULTS 18-49
NBC SPORTS' COLTS-CARDINALS TELECAST PROPELS THE NETWORK TO A SUNDAY PRIMETIME WIN IN 18-49, TOTAL VIEWERS AND OTHER KEY MEASURES
ON TUESDAY, 'THE BIGGEST LOSER' POSTS YEAR-OVER-YEAR GAINS IN 18-49 AND TOTAL VIEWERS, DESPITE FIERCE PREMIERE-WEEK COMPETITION
ON WEDNESDAY, THE SERIES DEBUT OF 'MERCY' IS UP 44 PERCENT IN 18-49 VS. NBC'S 2008-09 REGULAR-SEASON AVERAGE IN THE SLOT, AND 'LAW & ORDER: SVU' IS UP 47 PERCENT
FRIDAY'S 'LAW & ORDER' SEASON DEBUT CAPTURES NBC'S BIGGEST OVERALL AUDIENCE IN THE SLOT SINCE JANUARY
UNIVERSAL CITY, Calif. September 29, 2009 Paced by "NBC Sunday Night Football," which was the #1 primetime telecast of the week in adults 18-49, NBC averaged a 2.7 rating, 8 share in 18-49 and 7.7 million viewers overall for the week of September 21-27, according to in-home viewing figures from Nielsen Media Research.
NBC Sports' "Sunday Night Football" telecast of the Indianapolis Colts versus the Arizona Cardinals topped the weekly primetime rankings in the key demographic of adults 18-49. "Sunday Night Football" also ranked #1 among all primetime programs in adults 25-54, men 18-49 and men 25-54. In total viewers, "SNF" ranked #4 among all telecasts this week.
Primetime averages for the week of September 21-27 in adults 18-49 were ABC (3.3/9), CBS (3.2/9), Fox (3.1/9), NBC (2.7/8) and CW (1.0/3). In overall total viewers the weekly averages were CBS (11.8 million), ABC (11.0 million), NBC (7.7 million), Fox (7.4 million) and CW (2.2 million).
NBC highlights for the week of September 21-27:
* NBC Sports' "Sunday Night Football" telecast of the Indianapolis Colts at the Arizona Cardinals propelled NBC to a convincing primetime win on Sunday night. NBC's margin of victory over the #2 network was 71 percent in adults 18-49 and 28 percent in total viewers.
* On Friday, the 20th season debut of "Law & Order" apprehended NBC's biggest overall audience in its time period since January 9.
* On Thursday, "The Office" ranked #1 in its highly competitive time period in men 18-34 and men 18-49 and #2 in adults 18-34, against such competition as the season premieres of ABC's "Grey's Anatomy" and CBS's "CSI." Also on Thursday, "Community" ranked #1 in its slot among the major networks in men 18-34 and #2 in adults 18-34.
* On Wednesday, the series debut of "Mercy" delivered a 44 percent increase in adults 18-49 and a 46 percent gain in total viewers versus NBC's average for the time period during the regular 2008-09 season. "Mercy" ranked #2 among the major networks in the hour in adults 25-54 and total viewers.
* Also on Wednesday, the 11th season premiere of "Law & Order: SVU" locked up gains of 47 percent in adults 18-49 and 43 percent in total viewers versus NBC's average in the slot last year during the traditional September-May season.
* On Tuesday, "The Biggest Loser" gained 21 percent in 18-49 rating and 27 percent or more than 1.8 million persons in total viewers from its first half-hour to its fourth, despite time-period competition that included a two-hour edition of "Dancing With the Stars" on ABC, a two-hour "Hell's Kitchen" on Fox, and the season debut of "NCIS" followed by the series debut of "NCIS: Los Angeles" on CBS. Versus the same night last year, "Loser" was up 3 percent in both 18-49 and total viewers
* Also on Tuesday, "The Jay Leno Show" ranked #1 among the major networks in its time period in adults 18-34, topping the series premieres of CBS's "The Good Wife" and ABC's "The Forgotten" in that valuable demographic.
* On Monday, the fourth-season premiere of "Heroes" averaged a 2.8 rating in adults 18-49 in a highly competitive time period that included Fox's season premiere of "House," ABC's season debut of "Dancing With the Stars" and the season premiere of CBS's Monday comedy block. The 2.8 rating for "Heroes" compares to the 2.7 rating in 18-49 that NBC averaged in this slot last season.
Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
Additional NBC highlights for the week of September 21-27:
On Monday, September 21, from 8-10:01 p.m. ET, the fourth-season premiere of "Heroes" averaged a 2.8 rating, 7 share in adults 18-49 and 6.1 million viewers overall in a highly competitive time period that included Fox's two-hour season premiere of "House," ABC's two-hour season debut of "Dancing With the Stars" and the season premiere of CBS's two-hour Monday comedy block. The 2.8 rating for "Heroes" is comparable to the 2.7 rating in 18-49 that NBC averaged in this slot last season.
It is worth noting that "Heroes" has been one of the most time-shifted programs on network television, last season adding an average of 24 percent to its "live plus same day" rating in adults 18-49 when "live plus seven day" results were calculated.
Monday from 10:01-11 p.m. ET, "The Jay Leno Show" averaged a 1.8/5 in adults 18-49, a 2.2/5 in adults 25-54 and 5.8 million viewers overall. Time-period competition included the season debuts of CBS's "CSI: Miami" and ABC's "Castle."
Versus Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno," Monday's telecast was up in adults 18-49 (1.8 vs. 1.4), adults 25-54 (2.2 vs. 1.8) and total viewers (5.8 million vs. 5.1 million). Comparisons to NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.8 vs. 2.2), adults 25-54 (2.2 vs. 2.7) and total viewers (5.8 million vs. 6.9 million).
On Tuesday, September 22 from 8-10:01 p.m. ET, "The Biggest Loser" averaged a 3.1/8 in adults 18-49 and 7.6 million viewers overall. Versus "The Biggest Loser's" results on the same night last year, last week's telecast was up 3 percent in both 18-49 (3.1 vs. 3.0) and total viewers (7.6 million vs. 7.4 million).
From its first half-hour to its fourth, "Loser" increased by 21 percent in 18-49 rating (to a 3.4/9 from a 2.8/8) and by 27 percent or more than 1.8 million persons in total viewers (to 8.5 million from 6.7 million), despite time-period competition that included a two-hour edition of "Dancing with the Stars" on ABC, a two-hour "Hell's Kitchen" on Fox and the season debut of "NCIS" followed by the series debut of "NCIS: Los Angeles" on CBS.
Tuesday from 10:01-11 p.m. ET, "The Jay Leno Show" averaged a 2.5/7 in adults 18-49, a 2.8/7 in adults 25-54 and 6.9 million viewers overall, versus time-period competition that included the series debuts "The Good Wife" on CBS and "The Forgotten" on ABC. "The Jay Leno Show" ranked #1 among the major networks in the hour in adults 18-34.
Versus Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno," Tuesday's telecast was up in adults 18-49 (2.5 vs. 1.4), adults 25-54 (2.8 vs. 1.8) and total viewers (6.9 million vs. 5.1 million). Versus NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks, Tuesday's telecast was comparable in adults 18-49 (2.5 vs. 2.2), adults 25-54 (2.8 vs. 2.7) and total viewers (6.9 million vs. 6.9 million).
On Wednesday, September 23 from 8-9 p.m. ET, the series premiere of "Mercy" (2.3/7 in 18-49, 8.4 million viewers overall) ranked #2 among the major networks in adults 25-54 and total viewers. Versus NBC's average in this time period during the regular 2008-09 season, "Mercy" was up 44 percent in 18-49 rating (2.3 vs. 1.6) and 46 percent or more than 2.6 million persons in total viewers (8.4 million vs. 5.7 million). From half-hour to half-hour, "Mercy" increased in adults 18-49 (to a 2.4 from a 2.3), adults 25-54 (to 2.9 from 2.8) and adults 18-34 (to 1.7 from 1.5).
Wednesday from 9-10 p.m. ET, the 11th season premiere of "Law & Order: Special Victims Unit" averaged a 2.5/7 in adults 18-49 and 8.4 million viewers overall. This marks NBC's top 18-49 and total-viewer results in this time period during the traditional September-May season since October 29, 2008. Versus NBC's average in this time period during the regular 2008-09 season, "SVU" was up 47 percent in 18-49 rating (2.5 vs. 1.7) and 43 percent or 2.5 million persons in total viewers (8.4 million vs. 5.9 million). From its first half-hour to its second, "SVU" grew by 13 percent in adults 18-49 (to a 2.7/7 from a 2.4/6) and by 11 percent in total viewers (to 8.8 million from 8.0 million).
Wednesday from 10:01-11 p.m. ET, "The Jay Leno Show" averaged a 2.0/5 in adults 18-49, a 2.3/6 in adults 25-54 and 6.4 million viewers overall. Wednesday's time-period competition included the season premiere of CBS's "CSI: NY" and the series premiere of ABC's "Eastwick."
Versus Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno," Wednesday's telecast was up in adults 18-49 (2.0 vs. 1.4), adults 25-54 (2.3 vs. 1.8) and total viewers (6.4 million vs. 5.1 million). Comparisons to NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (2.0 vs. 2.2), adults 25-54 (2.3 vs. 2.7) and total viewers (6.4 million vs. 6.9 million).
On Thursday, September 24 from 8-8:30 p.m. ET, "Saturday Night Live Weekend Update Thursday" averaged a 1.7/5 in adults 18-49 and 4.5 million viewers overall. At 8:30 p.m., "Parks and Recreation" (1.8/5 in 18-49, 4.1 million viewers overall) built on its 18-49 lead-in by 6 percent in adults 18-49 and by 33 percent in adults 18-34 (to a 2.0 from a 1.5).
Thursday from 9-9:31 p.m. ET, "The Office" (3.9/10 in 18-49, 7.5 million viewers overall) ranked #1 in its highly competitive time period in men 18-34 and men 18-49 and #2 in adults 18-34, against competition that included the season premieres of ABC's "Grey's Anatomy" and CBS's "CSI."
Thursday from 9:31-10:01 p.m., "Community" (2.7/7 in 18-49, 5.4 million viewers overall) ranked #1 among the major networks in the half-hour in men 18-34 and #2 in adults 18-34.
Thursday from 10:01-11 p.m. ET, "The Jay Leno Show" averaged a 1.7/5 in adults 18-49, a 2.1/5 in adults 25-54 and 5.1 million viewers overall. Thursday's time-period competition included the season premiere of CBS's "The Mentalist" and the concluding hour of the season premiere of ABC's "Grey's Anatomy."
Versus Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno," Thursday's telecast was up in adults 18-49 (1.7 vs. 1.4) and adults 25-54 (2.1 vs. 1.8) and comparable in total viewers (5.1 million vs. 5.1 million). Comparisons to NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.7 vs. 2.2), adults 25-54 (2.1 vs. 2.7) and total viewers (5.1 million vs. 6.9 million).
On Friday, September 25 from 8-9 p.m. ET, the 20th season premiere of "Law & Order" averaged a 1.2/4 in 18-49 and 6.2 million viewers overall. "Law & Order" apprehended NBC's biggest overall audience in the time period since January 9, ranking #2 in the slot among the major networks in total viewers. From its first half-hour to its second, "Law & Order" increased by 18 percent in adult 18-49 rating (to a 1.3 from a 1.1) and 13 percent in 25-54 rating (1.7 vs. 1.5).
Friday from 9-10:01 p.m. ET, "Dateline NBC" (1.5/5 in 18-49, 6.0 million viewers overall) tied for #2 among the major networks in adults 18-49 and ranked #2 outright in total viewers, adults, men and women 25-54 and women 18-49.
Friday from 10:01-11 p.m. ET, "The Jay Leno Show" averaged a 1.6/5 in adults 18-49, a 2.0/6 in adults 25-54 and 5.8 million viewers overall. Friday's time-period competition included the season premiere of CBS's "Numb3rs" and ABC's "20/20." In the time slot, "The Jay Leno Show" ranked #2 among the major networks in adults 18-34 and tied for #1 in men 18-34.
Versus Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno," Friday's telecast was up in adults 18-49 (1.6 vs. 1.4), in adults 25-54 (2.0 vs. 1.8) and in total viewers (5.8 million vs. 5.1 million). Comparisons to NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.6 vs. 2.2), adults 25-54 (2.0 vs. 2.7) and total viewers (5.8 million vs. 6.9 million).
On Saturday, September 26 from 8-8:30 p.m. ET, an encore telecast of "Law & Order" averaged a 0.6/2 in 18-49 and 3.3 million viewers overall. At 9 p.m., a rebroadcast of "Mercy" (0.9/3 in 18-49, 3.9 million viewers overall) built on its lead-in from the previous hour by 50 percent in adults 18-49.
Saturday at 10 p.m. ET, an encore telecast of "Law & Order: Special Victims Unit" (1.3/4 in 18-49, 5.1 million viewers overall) built on its lead-in from the previous hour by 44 percent in 18-49 rating. "SVU" was the #1 non-sports choice in the hour among the major networks in adults, men and women 18-34.
On Sunday, Sept. 27, the "NBC Sunday Night Football" telecast of the Indianapolis Colts at the Arizona Cardinals propelled NBC to a convincing Sunday win in total viewers, adults 18-34, adults 18-49, adults 25-54 and all key adult-male demos. For its full duration, the Colts-Cardinals game averaged a 6.8/17 in adults 18-49, 17.5 million viewers overall and a 10.7/17 household rating/share from 8:31-11:13 p.m. ET.
For the night (from 7:30-11 p.m. ET), NBC averaged a 5.8/16 in adults 18-49 and 15.2 million viewers overall. NBC's margin of victory over the #2 network in adults 18-49 was 71 percent (5.8 vs. a 3.4 for Fox) and in total viewers it was 28 percent, or 3.3 million persons in total viewers (15.2 million vs. 11.9 million for CBS).
Also on Sunday, "Football Night in America 2" from 7:30-7:56 p.m. ET averaged a 2.7/9 in 18-49, 6.8 million viewers overall and a 4.3/8 household rating/share. "Football Night in America 3" from 7:56-8:22 p.m. delivered a 3.7/11 in 18-49, 9.6 million viewers overall and a 6.0/10 in households. From 8:22-8:31 p.m., "NBC Sunday Night Football Pre Kickoff" averaged a 4.9/14 in 18-49, 13.3 million viewers overall and an 8.2/14 in households. Note: "Football Night in America" from 7-7:30 p.m. ET was sustaining programming and does not figure in the nightly or weekly primetime averages.
'NBC SUNDAY NIGHT FOOTBALL' IS THE #1 PROGRAM OF THE WEEK IN ADULTS 18-49
NBC SPORTS' COLTS-CARDINALS TELECAST PROPELS THE NETWORK TO A SUNDAY PRIMETIME WIN IN 18-49, TOTAL VIEWERS AND OTHER KEY MEASURES
ON TUESDAY, 'THE BIGGEST LOSER' POSTS YEAR-OVER-YEAR GAINS IN 18-49 AND TOTAL VIEWERS, DESPITE FIERCE PREMIERE-WEEK COMPETITION
ON WEDNESDAY, THE SERIES DEBUT OF 'MERCY' IS UP 44 PERCENT IN 18-49 VS. NBC'S 2008-09 REGULAR-SEASON AVERAGE IN THE SLOT, AND 'LAW & ORDER: SVU' IS UP 47 PERCENT
FRIDAY'S 'LAW & ORDER' SEASON DEBUT CAPTURES NBC'S BIGGEST OVERALL AUDIENCE IN THE SLOT SINCE JANUARY
UNIVERSAL CITY, Calif. September 29, 2009 Paced by "NBC Sunday Night Football," which was the #1 primetime telecast of the week in adults 18-49, NBC averaged a 2.7 rating, 8 share in 18-49 and 7.7 million viewers overall for the week of September 21-27, according to in-home viewing figures from Nielsen Media Research.
NBC Sports' "Sunday Night Football" telecast of the Indianapolis Colts versus the Arizona Cardinals topped the weekly primetime rankings in the key demographic of adults 18-49. "Sunday Night Football" also ranked #1 among all primetime programs in adults 25-54, men 18-49 and men 25-54. In total viewers, "SNF" ranked #4 among all telecasts this week.
Primetime averages for the week of September 21-27 in adults 18-49 were ABC (3.3/9), CBS (3.2/9), Fox (3.1/9), NBC (2.7/8) and CW (1.0/3). In overall total viewers the weekly averages were CBS (11.8 million), ABC (11.0 million), NBC (7.7 million), Fox (7.4 million) and CW (2.2 million).
NBC highlights for the week of September 21-27:
* NBC Sports' "Sunday Night Football" telecast of the Indianapolis Colts at the Arizona Cardinals propelled NBC to a convincing primetime win on Sunday night. NBC's margin of victory over the #2 network was 71 percent in adults 18-49 and 28 percent in total viewers.
* On Friday, the 20th season debut of "Law & Order" apprehended NBC's biggest overall audience in its time period since January 9.
* On Thursday, "The Office" ranked #1 in its highly competitive time period in men 18-34 and men 18-49 and #2 in adults 18-34, against such competition as the season premieres of ABC's "Grey's Anatomy" and CBS's "CSI." Also on Thursday, "Community" ranked #1 in its slot among the major networks in men 18-34 and #2 in adults 18-34.
* On Wednesday, the series debut of "Mercy" delivered a 44 percent increase in adults 18-49 and a 46 percent gain in total viewers versus NBC's average for the time period during the regular 2008-09 season. "Mercy" ranked #2 among the major networks in the hour in adults 25-54 and total viewers.
* Also on Wednesday, the 11th season premiere of "Law & Order: SVU" locked up gains of 47 percent in adults 18-49 and 43 percent in total viewers versus NBC's average in the slot last year during the traditional September-May season.
* On Tuesday, "The Biggest Loser" gained 21 percent in 18-49 rating and 27 percent or more than 1.8 million persons in total viewers from its first half-hour to its fourth, despite time-period competition that included a two-hour edition of "Dancing With the Stars" on ABC, a two-hour "Hell's Kitchen" on Fox, and the season debut of "NCIS" followed by the series debut of "NCIS: Los Angeles" on CBS. Versus the same night last year, "Loser" was up 3 percent in both 18-49 and total viewers
* Also on Tuesday, "The Jay Leno Show" ranked #1 among the major networks in its time period in adults 18-34, topping the series premieres of CBS's "The Good Wife" and ABC's "The Forgotten" in that valuable demographic.
* On Monday, the fourth-season premiere of "Heroes" averaged a 2.8 rating in adults 18-49 in a highly competitive time period that included Fox's season premiere of "House," ABC's season debut of "Dancing With the Stars" and the season premiere of CBS's Monday comedy block. The 2.8 rating for "Heroes" compares to the 2.7 rating in 18-49 that NBC averaged in this slot last season.
Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
Additional NBC highlights for the week of September 21-27:
On Monday, September 21, from 8-10:01 p.m. ET, the fourth-season premiere of "Heroes" averaged a 2.8 rating, 7 share in adults 18-49 and 6.1 million viewers overall in a highly competitive time period that included Fox's two-hour season premiere of "House," ABC's two-hour season debut of "Dancing With the Stars" and the season premiere of CBS's two-hour Monday comedy block. The 2.8 rating for "Heroes" is comparable to the 2.7 rating in 18-49 that NBC averaged in this slot last season.
It is worth noting that "Heroes" has been one of the most time-shifted programs on network television, last season adding an average of 24 percent to its "live plus same day" rating in adults 18-49 when "live plus seven day" results were calculated.
Monday from 10:01-11 p.m. ET, "The Jay Leno Show" averaged a 1.8/5 in adults 18-49, a 2.2/5 in adults 25-54 and 5.8 million viewers overall. Time-period competition included the season debuts of CBS's "CSI: Miami" and ABC's "Castle."
Versus Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno," Monday's telecast was up in adults 18-49 (1.8 vs. 1.4), adults 25-54 (2.2 vs. 1.8) and total viewers (5.8 million vs. 5.1 million). Comparisons to NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.8 vs. 2.2), adults 25-54 (2.2 vs. 2.7) and total viewers (5.8 million vs. 6.9 million).
On Tuesday, September 22 from 8-10:01 p.m. ET, "The Biggest Loser" averaged a 3.1/8 in adults 18-49 and 7.6 million viewers overall. Versus "The Biggest Loser's" results on the same night last year, last week's telecast was up 3 percent in both 18-49 (3.1 vs. 3.0) and total viewers (7.6 million vs. 7.4 million).
From its first half-hour to its fourth, "Loser" increased by 21 percent in 18-49 rating (to a 3.4/9 from a 2.8/8) and by 27 percent or more than 1.8 million persons in total viewers (to 8.5 million from 6.7 million), despite time-period competition that included a two-hour edition of "Dancing with the Stars" on ABC, a two-hour "Hell's Kitchen" on Fox and the season debut of "NCIS" followed by the series debut of "NCIS: Los Angeles" on CBS.
Tuesday from 10:01-11 p.m. ET, "The Jay Leno Show" averaged a 2.5/7 in adults 18-49, a 2.8/7 in adults 25-54 and 6.9 million viewers overall, versus time-period competition that included the series debuts "The Good Wife" on CBS and "The Forgotten" on ABC. "The Jay Leno Show" ranked #1 among the major networks in the hour in adults 18-34.
Versus Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno," Tuesday's telecast was up in adults 18-49 (2.5 vs. 1.4), adults 25-54 (2.8 vs. 1.8) and total viewers (6.9 million vs. 5.1 million). Versus NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks, Tuesday's telecast was comparable in adults 18-49 (2.5 vs. 2.2), adults 25-54 (2.8 vs. 2.7) and total viewers (6.9 million vs. 6.9 million).
On Wednesday, September 23 from 8-9 p.m. ET, the series premiere of "Mercy" (2.3/7 in 18-49, 8.4 million viewers overall) ranked #2 among the major networks in adults 25-54 and total viewers. Versus NBC's average in this time period during the regular 2008-09 season, "Mercy" was up 44 percent in 18-49 rating (2.3 vs. 1.6) and 46 percent or more than 2.6 million persons in total viewers (8.4 million vs. 5.7 million). From half-hour to half-hour, "Mercy" increased in adults 18-49 (to a 2.4 from a 2.3), adults 25-54 (to 2.9 from 2.8) and adults 18-34 (to 1.7 from 1.5).
Wednesday from 9-10 p.m. ET, the 11th season premiere of "Law & Order: Special Victims Unit" averaged a 2.5/7 in adults 18-49 and 8.4 million viewers overall. This marks NBC's top 18-49 and total-viewer results in this time period during the traditional September-May season since October 29, 2008. Versus NBC's average in this time period during the regular 2008-09 season, "SVU" was up 47 percent in 18-49 rating (2.5 vs. 1.7) and 43 percent or 2.5 million persons in total viewers (8.4 million vs. 5.9 million). From its first half-hour to its second, "SVU" grew by 13 percent in adults 18-49 (to a 2.7/7 from a 2.4/6) and by 11 percent in total viewers (to 8.8 million from 8.0 million).
Wednesday from 10:01-11 p.m. ET, "The Jay Leno Show" averaged a 2.0/5 in adults 18-49, a 2.3/6 in adults 25-54 and 6.4 million viewers overall. Wednesday's time-period competition included the season premiere of CBS's "CSI: NY" and the series premiere of ABC's "Eastwick."
Versus Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno," Wednesday's telecast was up in adults 18-49 (2.0 vs. 1.4), adults 25-54 (2.3 vs. 1.8) and total viewers (6.4 million vs. 5.1 million). Comparisons to NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (2.0 vs. 2.2), adults 25-54 (2.3 vs. 2.7) and total viewers (6.4 million vs. 6.9 million).
On Thursday, September 24 from 8-8:30 p.m. ET, "Saturday Night Live Weekend Update Thursday" averaged a 1.7/5 in adults 18-49 and 4.5 million viewers overall. At 8:30 p.m., "Parks and Recreation" (1.8/5 in 18-49, 4.1 million viewers overall) built on its 18-49 lead-in by 6 percent in adults 18-49 and by 33 percent in adults 18-34 (to a 2.0 from a 1.5).
Thursday from 9-9:31 p.m. ET, "The Office" (3.9/10 in 18-49, 7.5 million viewers overall) ranked #1 in its highly competitive time period in men 18-34 and men 18-49 and #2 in adults 18-34, against competition that included the season premieres of ABC's "Grey's Anatomy" and CBS's "CSI."
Thursday from 9:31-10:01 p.m., "Community" (2.7/7 in 18-49, 5.4 million viewers overall) ranked #1 among the major networks in the half-hour in men 18-34 and #2 in adults 18-34.
Thursday from 10:01-11 p.m. ET, "The Jay Leno Show" averaged a 1.7/5 in adults 18-49, a 2.1/5 in adults 25-54 and 5.1 million viewers overall. Thursday's time-period competition included the season premiere of CBS's "The Mentalist" and the concluding hour of the season premiere of ABC's "Grey's Anatomy."
Versus Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno," Thursday's telecast was up in adults 18-49 (1.7 vs. 1.4) and adults 25-54 (2.1 vs. 1.8) and comparable in total viewers (5.1 million vs. 5.1 million). Comparisons to NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.7 vs. 2.2), adults 25-54 (2.1 vs. 2.7) and total viewers (5.1 million vs. 6.9 million).
On Friday, September 25 from 8-9 p.m. ET, the 20th season premiere of "Law & Order" averaged a 1.2/4 in 18-49 and 6.2 million viewers overall. "Law & Order" apprehended NBC's biggest overall audience in the time period since January 9, ranking #2 in the slot among the major networks in total viewers. From its first half-hour to its second, "Law & Order" increased by 18 percent in adult 18-49 rating (to a 1.3 from a 1.1) and 13 percent in 25-54 rating (1.7 vs. 1.5).
Friday from 9-10:01 p.m. ET, "Dateline NBC" (1.5/5 in 18-49, 6.0 million viewers overall) tied for #2 among the major networks in adults 18-49 and ranked #2 outright in total viewers, adults, men and women 25-54 and women 18-49.
Friday from 10:01-11 p.m. ET, "The Jay Leno Show" averaged a 1.6/5 in adults 18-49, a 2.0/6 in adults 25-54 and 5.8 million viewers overall. Friday's time-period competition included the season premiere of CBS's "Numb3rs" and ABC's "20/20." In the time slot, "The Jay Leno Show" ranked #2 among the major networks in adults 18-34 and tied for #1 in men 18-34.
Versus Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno," Friday's telecast was up in adults 18-49 (1.6 vs. 1.4), in adults 25-54 (2.0 vs. 1.8) and in total viewers (5.8 million vs. 5.1 million). Comparisons to NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks were: in adults 18-49 (1.6 vs. 2.2), adults 25-54 (2.0 vs. 2.7) and total viewers (5.8 million vs. 6.9 million).
On Saturday, September 26 from 8-8:30 p.m. ET, an encore telecast of "Law & Order" averaged a 0.6/2 in 18-49 and 3.3 million viewers overall. At 9 p.m., a rebroadcast of "Mercy" (0.9/3 in 18-49, 3.9 million viewers overall) built on its lead-in from the previous hour by 50 percent in adults 18-49.
Saturday at 10 p.m. ET, an encore telecast of "Law & Order: Special Victims Unit" (1.3/4 in 18-49, 5.1 million viewers overall) built on its lead-in from the previous hour by 44 percent in 18-49 rating. "SVU" was the #1 non-sports choice in the hour among the major networks in adults, men and women 18-34.
On Sunday, Sept. 27, the "NBC Sunday Night Football" telecast of the Indianapolis Colts at the Arizona Cardinals propelled NBC to a convincing Sunday win in total viewers, adults 18-34, adults 18-49, adults 25-54 and all key adult-male demos. For its full duration, the Colts-Cardinals game averaged a 6.8/17 in adults 18-49, 17.5 million viewers overall and a 10.7/17 household rating/share from 8:31-11:13 p.m. ET.
For the night (from 7:30-11 p.m. ET), NBC averaged a 5.8/16 in adults 18-49 and 15.2 million viewers overall. NBC's margin of victory over the #2 network in adults 18-49 was 71 percent (5.8 vs. a 3.4 for Fox) and in total viewers it was 28 percent, or 3.3 million persons in total viewers (15.2 million vs. 11.9 million for CBS).
Also on Sunday, "Football Night in America 2" from 7:30-7:56 p.m. ET averaged a 2.7/9 in 18-49, 6.8 million viewers overall and a 4.3/8 household rating/share. "Football Night in America 3" from 7:56-8:22 p.m. delivered a 3.7/11 in 18-49, 9.6 million viewers overall and a 6.0/10 in households. From 8:22-8:31 p.m., "NBC Sunday Night Football Pre Kickoff" averaged a 4.9/14 in 18-49, 13.3 million viewers overall and an 8.2/14 in households. Note: "Football Night in America" from 7-7:30 p.m. ET was sustaining programming and does not figure in the nightly or weekly primetime averages.
Thursday, September 24, 2009
Sports Specials Changes This Fall
NBC has just announced a series of ISU Skating Grand Prix events from all over the world, and my clients all have new inventory and estimates in Winter Sports. They've also moved a couple of other sports specials on the calendar.
Please take a look at the very solid delivery of 18-49 and 25-54 Women in these skating specials, timed perfectly for Christmas advertisements.
Oh, and APT will be shutting down over the weekend. They claimed they were going to make lots of improvements, but from what I can tell, it will bring APT up to.. 1992.
Please take a look at the very solid delivery of 18-49 and 25-54 Women in these skating specials, timed perfectly for Christmas advertisements.
Oh, and APT will be shutting down over the weekend. They claimed they were going to make lots of improvements, but from what I can tell, it will bring APT up to.. 1992.
Wednesday, September 23, 2009
Brian Williams Adds Audience in Past Season
from Lloyd Siegel.. a real gentleman @ NBC
"NBC NIGHTLY NEWS WITH BRIAN WILLIAMS" WINS THE 2008-09 SEASON IN ALL CATEGORIES
"NBC Nightly News" is The Only Evening News Broadcast to Add Total Viewers for the Season
'World News' and 'Evening News' Post Their Lowest-Ever Total Viewer Delivery For A Season
For the week of Sept. 14, "Nightly" Tops the Competition with a 717K Lead Over ABC
NEW YORK - September 22, 2009 - "NBC Nightly News with Brian Williams" was the most-watched evening news broadcast of the 2008-09 season, according to Nielsen Media Research data. For the season, "NBC Nightly News" averaged 8.609 million total viewers, a +10% advantage (+791,000) over ABC "World News'" 7.818 million, and +42% more (+2.556 million) than "CBS Evening News'" 6.053 million total viewers. "Nightly" increased its total viewer advantage over "World News" to +791,000 total viewers, versus a +340,000 lead during the 2007-08 season. "Nightly" had its best total viewer delivery and best total viewer advantage over "World News" since the 2005-06 season, and the best total viewer advantage over "Evening News" since the 1994-95 season. "Nightly" has now won 13 consecutive seasons in total viewers.
Versus the 2007-08 season, "Nightly" was the only newscast to show year-to-year growth. "Nightly" added +88,000 viewers this season, while "World News" dropped by -363,000 viewers and "Evening News" lost -103,000 viewers. Both ABC and CBS had their lowest-ever total viewer season deliveries since at least the start of the People Meters.
In homes for the 2008-09 season, "Nightly" averaged a 5.7 rating and a 12 share, +8% more than "World News'" 5.3/11 rating, and a +39% lead over "Evening News'" 4.1/8 rating. This is the 13th consecutive season win for "NBC Nightly News" in homes (including one tie).
Among the key demographic adults 25-54, "Nightly News" delivered a 2.1 rating for the season topping "World News'" 1.9 rating by +11%, and "Evening News'" 1.5 rating by +40%. "Nightly" beat ABC by +320,000 and CBS by +853,000 viewers in the key A25-54 demo for the season. This represents "Nightly's" 13th consecutive season win in rating adults 25-54 (including 1 tie) and its best adults 25-54 (000) advantage over both "World News" and "Evening News" since the 2002-03 season. "World News" had its lowest-ever rating adults 25-54 season delivery since at least the start of the People Meters.
"NBC Nightly News with Brian Williams" also won the week of September 14-20, 2009 delivering 8.152 million total viewers, +717,000 more than ABC "World News'" 7.435 million, and +2.929 million more than CBS "Evening News'" 5.223 million. CBS "Evening News" is based on a four-day average with Monday excluded. "Nightly" has now won 48 of the past 49 weeks.
Among the key demographic adults 25-54 for the week, "Nightly News" delivered a 1.9 rating, ahead of ABC's 1.7 rating and CBS' 1.2 rating. In homes, "Nightly News" won by increasing to a 5.5 rating and a 12 share. In second place, ABC drew a 5.0/10 rating, and CBS posted a 3.6/8 rating.
On its digital platforms, "NBC Nightly News with Brian Williams" continued its strong performance with more than 3.3 million online streams for the week ending September 19, 2009.
"NBC NIGHTLY NEWS WITH BRIAN WILLIAMS" WINS THE 2008-09 SEASON IN ALL CATEGORIES
"NBC Nightly News" is The Only Evening News Broadcast to Add Total Viewers for the Season
'World News' and 'Evening News' Post Their Lowest-Ever Total Viewer Delivery For A Season
For the week of Sept. 14, "Nightly" Tops the Competition with a 717K Lead Over ABC
NEW YORK - September 22, 2009 - "NBC Nightly News with Brian Williams" was the most-watched evening news broadcast of the 2008-09 season, according to Nielsen Media Research data. For the season, "NBC Nightly News" averaged 8.609 million total viewers, a +10% advantage (+791,000) over ABC "World News'" 7.818 million, and +42% more (+2.556 million) than "CBS Evening News'" 6.053 million total viewers. "Nightly" increased its total viewer advantage over "World News" to +791,000 total viewers, versus a +340,000 lead during the 2007-08 season. "Nightly" had its best total viewer delivery and best total viewer advantage over "World News" since the 2005-06 season, and the best total viewer advantage over "Evening News" since the 1994-95 season. "Nightly" has now won 13 consecutive seasons in total viewers.
Versus the 2007-08 season, "Nightly" was the only newscast to show year-to-year growth. "Nightly" added +88,000 viewers this season, while "World News" dropped by -363,000 viewers and "Evening News" lost -103,000 viewers. Both ABC and CBS had their lowest-ever total viewer season deliveries since at least the start of the People Meters.
In homes for the 2008-09 season, "Nightly" averaged a 5.7 rating and a 12 share, +8% more than "World News'" 5.3/11 rating, and a +39% lead over "Evening News'" 4.1/8 rating. This is the 13th consecutive season win for "NBC Nightly News" in homes (including one tie).
Among the key demographic adults 25-54, "Nightly News" delivered a 2.1 rating for the season topping "World News'" 1.9 rating by +11%, and "Evening News'" 1.5 rating by +40%. "Nightly" beat ABC by +320,000 and CBS by +853,000 viewers in the key A25-54 demo for the season. This represents "Nightly's" 13th consecutive season win in rating adults 25-54 (including 1 tie) and its best adults 25-54 (000) advantage over both "World News" and "Evening News" since the 2002-03 season. "World News" had its lowest-ever rating adults 25-54 season delivery since at least the start of the People Meters.
"NBC Nightly News with Brian Williams" also won the week of September 14-20, 2009 delivering 8.152 million total viewers, +717,000 more than ABC "World News'" 7.435 million, and +2.929 million more than CBS "Evening News'" 5.223 million. CBS "Evening News" is based on a four-day average with Monday excluded. "Nightly" has now won 48 of the past 49 weeks.
Among the key demographic adults 25-54 for the week, "Nightly News" delivered a 1.9 rating, ahead of ABC's 1.7 rating and CBS' 1.2 rating. In homes, "Nightly News" won by increasing to a 5.5 rating and a 12 share. In second place, ABC drew a 5.0/10 rating, and CBS posted a 3.6/8 rating.
On its digital platforms, "NBC Nightly News with Brian Williams" continued its strong performance with more than 3.3 million online streams for the week ending September 19, 2009.
Friday Night's Dateline: Jacko's Rabbi's Tapes
September 23, 2009
HEAR THE KING OF POP IN HIS OWN WORDS THIS FRIDAY, SEPT. 25 IN "THE MICHAEL JACKSON TAPES: A 'DATELINE' EXCLUSIVE"
Meredith Vieira Interviews Rabbi Shmuley Boteach About His Recordings With Jackson Being Made Public for the First Time
Rabbi Shmuley Boteach to Appear Live on "Today" on Friday, Sept. 25 and Tuesday, Sept. 29
(NEW YORK) - September 23, 2009 - As investigations into the death of Michael Jackson continue to take center stage, viewers will have a rare chance to hear the King of Pop in his own words this Friday, Sept. 25 in a "Dateline" exclusive, reported by Meredith Vieira. From 1999 to 2001, Jackson was a friend of Rabbi Shmuley Boteach, and he often confided in him. And now, recordings of those conversations -- made with Jackson's permission -- will be made public for the first time.
In the tapes, Jackson comes out from behind his mask to reveal a man who in spite of all his fame, success and musical talent, was desperately lonely. He dishes about celebrities like Madonna and Brooke Shields, but also talks openly about his love of children, the torment of his childhood and his deepest fears. For the one hour special, Vieira interviews Rabbi Boteach, who calls himself "America's Rabbi," about their conversations, detailed in his new book, The Michael Jackson Tapes: A Tragic Icon Reveals His Soul in Intimate Conversation. Rabbi Boteach will also appear live on "Today," Friday, Sept. 25 and Tuesday, Sept. 29.
In my professional opinion, this Dateline will deliver higher demographics in LPM and National Peoplemeter markets than the average 2 hour Friday night Dateline. Now, pardon me, but after I add this special to my client inventories, I'm gonna have to take a shower.
HEAR THE KING OF POP IN HIS OWN WORDS THIS FRIDAY, SEPT. 25 IN "THE MICHAEL JACKSON TAPES: A 'DATELINE' EXCLUSIVE"
Meredith Vieira Interviews Rabbi Shmuley Boteach About His Recordings With Jackson Being Made Public for the First Time
Rabbi Shmuley Boteach to Appear Live on "Today" on Friday, Sept. 25 and Tuesday, Sept. 29
(NEW YORK) - September 23, 2009 - As investigations into the death of Michael Jackson continue to take center stage, viewers will have a rare chance to hear the King of Pop in his own words this Friday, Sept. 25 in a "Dateline" exclusive, reported by Meredith Vieira. From 1999 to 2001, Jackson was a friend of Rabbi Shmuley Boteach, and he often confided in him. And now, recordings of those conversations -- made with Jackson's permission -- will be made public for the first time.
In the tapes, Jackson comes out from behind his mask to reveal a man who in spite of all his fame, success and musical talent, was desperately lonely. He dishes about celebrities like Madonna and Brooke Shields, but also talks openly about his love of children, the torment of his childhood and his deepest fears. For the one hour special, Vieira interviews Rabbi Boteach, who calls himself "America's Rabbi," about their conversations, detailed in his new book, The Michael Jackson Tapes: A Tragic Icon Reveals His Soul in Intimate Conversation. Rabbi Boteach will also appear live on "Today," Friday, Sept. 25 and Tuesday, Sept. 29.
In my professional opinion, this Dateline will deliver higher demographics in LPM and National Peoplemeter markets than the average 2 hour Friday night Dateline. Now, pardon me, but after I add this special to my client inventories, I'm gonna have to take a shower.
Friday, September 18, 2009
Thursday Night's Ratings for NBC Prime
NBC PRIMETIME RATINGS RESULTS FOR SEPT. 17, 2009
UNIVERSAL CITY, Calif. September 18, 2009 The following are NBC primetime ratings results for September 17.
From 8-8:30 p.m. ET, NBC's "Saturday Night Live Weekend Update Thursday" averaged a 2.0/7 in adults 18-49 and 5.7 million viewers overall. "Saturday Night Live Weekend Update Thursday" matched NBC's highest non-sports 18-49 rating in the slot since April 30 and attracted NBC's biggest non-sports overall audience in the time period since April. 9.
From 8:30-9 p.m. ET, the second season premiere of "Parks and Recreation" delivered a 2.1/6 in adults 18-49 and 5.0 million viewers overall, improving on its 18-49 lead-in from "Saturday Night Live Weekend Update Thursday" by 5 percent in adults 18-49 and 18 percent in adults 18-34 (2.0 vs. 1.7).
From 9-9:30 p.m. ET, the sixth season premiere of "The Office" averaged a 4.0/11 in adults 18-49 and 8.1 million viewers overall, making "The Office" the #1 telecast of the night in 18-49. In the time period, "The Office" was #1 among the major networks in every key demographic.
From 9:30-10 p.m. ET, the series premiere of "Community" delivered a 3.7/10 in adults 18-49 and 7.7 million viewers overall, retaining 93 percent of its 18-49 lead-in from "The Office." That's NBC's highest retention to date of an original "Office" lead-in in this time period. "Community" scored NBC's highest non-sports 18-49 rating and biggest non-sports overall audience in the time period since April 2, the night of the "ER" finale. "Community" won the time period in adults, men and women 18-34; adults, men and women 18-49; and adults and women 25-54.
From 10-11 p.m. ET, "The Jay Leno Show" averaged a 2.7 rating, 8 share in adults 18-49, a 3.3/9 in adults 25-54 and 8.5 million viewers overall.
"The Jay Leno Show" ranked #1 among the major networks in the time period in adults 18-49, #1 in adults 25-54 (the key demographic for late local news) and #2 in total viewers. Last night's time-period competition included CBS's "Mentalist" encore and ABC's "Private Practice" rebroadcasgt.
"The Jay Leno Show" delivered NBC's highest non-sports 18-49 rating in the time period since April 9 and biggest non-sports overall audience since April 16.
Versus Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno," last night's telecast was up substantially in adults 18-49 (2.7 vs. 1.4), adults 25-54 (3.3 vs. 1.8) and total viewers (8.5 million vs. 5.1 million). Versus NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks, last night's telecast was also up substantially in adults 18-49 (2.7 vs. 2.2), adults 25-54 (3.3 vs. 2.7) and total viewers (8.5 million vs. 6.9 million).
NBC is #1 among the major networks for the night in adults, men and women 18-34 and men 18-49 (tie).
Preliminary 18-49 averages for Wednesday night are: Fox, 3.0/9; NBC, 2.9/8; CBS, 2.5/7; CW, 1.4.4; and ABC, 1.3/4. In overall total viewers, September 17 preliminary results are: CBS, 9.7 million; Fox, 9.0 million; NBC, 7.3 million; ABC, 4.4 million; and CW, 3.3 million.
Note that all national ratings are "live plus same day" unless otherwise indicated.
UNIVERSAL CITY, Calif. September 18, 2009 The following are NBC primetime ratings results for September 17.
From 8-8:30 p.m. ET, NBC's "Saturday Night Live Weekend Update Thursday" averaged a 2.0/7 in adults 18-49 and 5.7 million viewers overall. "Saturday Night Live Weekend Update Thursday" matched NBC's highest non-sports 18-49 rating in the slot since April 30 and attracted NBC's biggest non-sports overall audience in the time period since April. 9.
From 8:30-9 p.m. ET, the second season premiere of "Parks and Recreation" delivered a 2.1/6 in adults 18-49 and 5.0 million viewers overall, improving on its 18-49 lead-in from "Saturday Night Live Weekend Update Thursday" by 5 percent in adults 18-49 and 18 percent in adults 18-34 (2.0 vs. 1.7).
From 9-9:30 p.m. ET, the sixth season premiere of "The Office" averaged a 4.0/11 in adults 18-49 and 8.1 million viewers overall, making "The Office" the #1 telecast of the night in 18-49. In the time period, "The Office" was #1 among the major networks in every key demographic.
From 9:30-10 p.m. ET, the series premiere of "Community" delivered a 3.7/10 in adults 18-49 and 7.7 million viewers overall, retaining 93 percent of its 18-49 lead-in from "The Office." That's NBC's highest retention to date of an original "Office" lead-in in this time period. "Community" scored NBC's highest non-sports 18-49 rating and biggest non-sports overall audience in the time period since April 2, the night of the "ER" finale. "Community" won the time period in adults, men and women 18-34; adults, men and women 18-49; and adults and women 25-54.
From 10-11 p.m. ET, "The Jay Leno Show" averaged a 2.7 rating, 8 share in adults 18-49, a 3.3/9 in adults 25-54 and 8.5 million viewers overall.
"The Jay Leno Show" ranked #1 among the major networks in the time period in adults 18-49, #1 in adults 25-54 (the key demographic for late local news) and #2 in total viewers. Last night's time-period competition included CBS's "Mentalist" encore and ABC's "Private Practice" rebroadcasgt.
"The Jay Leno Show" delivered NBC's highest non-sports 18-49 rating in the time period since April 9 and biggest non-sports overall audience since April 16.
Versus Jay Leno's 2008-09 average at 11:35 p.m. ET on "The Tonight Show with Jay Leno," last night's telecast was up substantially in adults 18-49 (2.7 vs. 1.4), adults 25-54 (3.3 vs. 1.8) and total viewers (8.5 million vs. 5.1 million). Versus NBC's Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks, last night's telecast was also up substantially in adults 18-49 (2.7 vs. 2.2), adults 25-54 (3.3 vs. 2.7) and total viewers (8.5 million vs. 6.9 million).
NBC is #1 among the major networks for the night in adults, men and women 18-34 and men 18-49 (tie).
Preliminary 18-49 averages for Wednesday night are: Fox, 3.0/9; NBC, 2.9/8; CBS, 2.5/7; CW, 1.4.4; and ABC, 1.3/4. In overall total viewers, September 17 preliminary results are: CBS, 9.7 million; Fox, 9.0 million; NBC, 7.3 million; ABC, 4.4 million; and CW, 3.3 million.
Note that all national ratings are "live plus same day" unless otherwise indicated.
Wednesday, September 16, 2009
Mountain Time Zone Clients
I can access Wyoming and Montana. However, we still have issues with the Idaho server running in Pocatello. More info to come.. 30 hours later, I can now access Idaho. Changes being made for my Fox and NBC clients there.
Tuesday, September 15, 2009
New York Times Examines Leno Premiere Ratings
September 15, 2009, 11:45 am
Leno Ratings Exceed Expectations
By Bill Carter
Frederick M. Brown/Getty Images Jay Leno
NBC succeeded in creating a television event with the premiere of Jay Leno’s new prime time hour as almost 18 million viewers showed up. Mr. Leno’s audience was almost NFL sized - two games on NBC last week reached just over 20 million and were the most watched sports events since the Super Bowl.
For NBC the other good news was how broad the interest was in Mr Leno’s return. He scored a hit rating of 5.1 in the age group NBC most prizes - viewers between 18 and 49 (about 6.7 million viewers) - but he was even bigger with older groups, hitting a 6.2 rating among viewers 25 to 54 and a huge 10.8 rating among viewers over 50.
The show held viewers well through the hour, losing about 800,000 for the 10:30 half hour but it added younger viewers in that half hour.
NBC gave Mr. Leno the best lead-in it could with the finale of its hit summer talent series “America’s Got Talent,” which had a last half hour audience of 15.2 million. But Mr. Leno immediately improved on that, climbing to 18.1 million for his first half hour back on television after a three month absence.
NBC got a similar great start for Conan O’Brien in his first “Tonight Show” appearance as Mr. Leno’s replacmenrlt: He reached 9.2 million his first night. He’s levelled off since and NBC expects Mr. Leno to do the same. But for a first night his results exceeded most expectations.
Leno Ratings Exceed Expectations
By Bill Carter
Frederick M. Brown/Getty Images Jay Leno
NBC succeeded in creating a television event with the premiere of Jay Leno’s new prime time hour as almost 18 million viewers showed up. Mr. Leno’s audience was almost NFL sized - two games on NBC last week reached just over 20 million and were the most watched sports events since the Super Bowl.
For NBC the other good news was how broad the interest was in Mr Leno’s return. He scored a hit rating of 5.1 in the age group NBC most prizes - viewers between 18 and 49 (about 6.7 million viewers) - but he was even bigger with older groups, hitting a 6.2 rating among viewers 25 to 54 and a huge 10.8 rating among viewers over 50.
The show held viewers well through the hour, losing about 800,000 for the 10:30 half hour but it added younger viewers in that half hour.
NBC gave Mr. Leno the best lead-in it could with the finale of its hit summer talent series “America’s Got Talent,” which had a last half hour audience of 15.2 million. But Mr. Leno immediately improved on that, climbing to 18.1 million for his first half hour back on television after a three month absence.
NBC got a similar great start for Conan O’Brien in his first “Tonight Show” appearance as Mr. Leno’s replacmenrlt: He reached 9.2 million his first night. He’s levelled off since and NBC expects Mr. Leno to do the same. But for a first night his results exceeded most expectations.
Friday, September 11, 2009
NBC Football Kickoff Ratings from Sept 10th
[09.11.09 - 08:51 AM]
NBC SPORTS SCORES BEST NFL KICKOFF IN 7 YEARS
Released by NBC
[NOTE: The following article is a press release issued by the aforementioned network and/or company. Any errors, typos, etc. are attributed to the original author. The release is reproduced solely for the dissemination of the enclosed information.] Thanks, FutonCritic.
NBC SPORTS SCORES BEST NFL KICKOFF IN 7 YEARS
Best Overnight Sports Rating Since Super Bowl XLIII; Best Overnight Primetime Rating Since American Idol Finale
NBC Dominates Competition in Primetime Beating Second Place CBS by 144 %
NEW YORK - Sept. 11, 2009 - Last night's Titans-Steelers game on NBC Sports was the highest rated NFL Kickoff in seven years, had the best overnight sports rating since Super Bowl XLIII, the best overnight primetime rating since the American Idol finale and dominated the other networks according to data released today by Nielsen Media Research.
The game won by the Steelers 13-10 in overtime, scored a 13.8 overnight rating/23 share (8:45-11:45 p.m. ET), the highest rating for the Thursday NFL Kickoff since the inaugural game on network television (14.5/23 on ABC in 2003).
- BEST SINCE SUPER BOWL: Last night's game had the best overnight rating for any sporting event since Super Bowl XLIII, which was the most watched broadcast in U.S. television history. The Titans-Steelers game also generated the highest overnight rating for any primetime show on any broadcast network since the American Idol finale (15.3/25 on 5/20/09).
- DOMINATED PRIMETIME: NBC dominated primetime (8-11 p.m.) with a 12.2/20 average in the metered markets, establishing a 144 percent margin of victory over CBS's second-place 5.0/8 and more than quadrupling each of the other broadcast networks -- CW, 2.7/4; ABC, 2.6/4; Fox, 2.6/4.
- UP 37% OVER LAST YEAR: Last night's game was up 37 percent from the 2008 NFL Kickoff (Giants-Redskins, 10.1/17), which started early to allow coverage of the Republican National Convention, up six percent from the 2007 NFL Kickoff (Colts-Saints, 13.0/21) and up two percent from the 2006 NFL Kickoff (Dolphins-Steelers, 13.5/22).
- The rating peaked during the overtime period at a 15.0/29 from 11:30-11:45 p.m. ET.
TOP RATED SPORTS PROGRAMS SINCE SUPER BOWL XLIII
*Based on overnight ratings
1. NFL Kickoff (Titans-Steelers) 13.8/23 NBC
2. NCAA Championship (Mich. St-UNC) 11.9/19 CBS
3. NBA Finals, Gm. 4 (Lakers-Magic) 10.9/19 ABC
4. MLB All-Star Game 10.4/18 Fox
5. Kentucky Derby 10.2/22 NBC
6. NBA Finals, Gm. 3 10.1/17 ABC
7. NBA Finals, Gm. 2 9.9/17 ABC
8. NBA Finals, Gm. 5 9.4/16 ABC
9. NCAA Semifinal (Villanova-UNC) 9.3/17 CBS
10. NBA Finals, Gm. 1 8.9/15 ABC
NFL KICKOFF - THURSDAY NIGHT SEASON OPENERS OVERNIGHT RATINGS:
2009: NBC 13.8/23 (Pittsburgh 13 - Tennessee 10)
2008: NBC 10.1/17 (NY Giants 16 - Washington 7)
2007: NBC 13.0/21 (Indianapolis 41 - New Orleans 10)
2006: NBC 13.5/22 (Pittsburgh 28 - Miami 17)
2005: ABC 13.1/22 (New England 30 - Oakland 20)
2004: ABC 12.6/20 (New England 27 - Indianapolis 24)
2003: ABC 14.5/23 (Washington 16 - NY Jets 13)
*2002 ESPN 7.6/13 (Houston 19 - Dallas 10)
*U.S. HH Rating: overnight rating not available
TOP 10 METERED MARKETS FOR LAST NIGHT'S GAME
1. Pittsburgh, 49.6/70
2. Nashville, 40.1/56
3. Baltimore, 20.5/33
4. Las Vegas, 20.0/32
5. New Orleans, 18.8/27
6. Cleveland, 18.7/30
7. Memphis, 18.2/25
8. Knoxville, 18.0/27
9. Washington D.C., 17.3/29
10. Norfolk, 16.9/27
NBC SPORTS SCORES BEST NFL KICKOFF IN 7 YEARS
Released by NBC
[NOTE: The following article is a press release issued by the aforementioned network and/or company. Any errors, typos, etc. are attributed to the original author. The release is reproduced solely for the dissemination of the enclosed information.] Thanks, FutonCritic.
NBC SPORTS SCORES BEST NFL KICKOFF IN 7 YEARS
Best Overnight Sports Rating Since Super Bowl XLIII; Best Overnight Primetime Rating Since American Idol Finale
NBC Dominates Competition in Primetime Beating Second Place CBS by 144 %
NEW YORK - Sept. 11, 2009 - Last night's Titans-Steelers game on NBC Sports was the highest rated NFL Kickoff in seven years, had the best overnight sports rating since Super Bowl XLIII, the best overnight primetime rating since the American Idol finale and dominated the other networks according to data released today by Nielsen Media Research.
The game won by the Steelers 13-10 in overtime, scored a 13.8 overnight rating/23 share (8:45-11:45 p.m. ET), the highest rating for the Thursday NFL Kickoff since the inaugural game on network television (14.5/23 on ABC in 2003).
- BEST SINCE SUPER BOWL: Last night's game had the best overnight rating for any sporting event since Super Bowl XLIII, which was the most watched broadcast in U.S. television history. The Titans-Steelers game also generated the highest overnight rating for any primetime show on any broadcast network since the American Idol finale (15.3/25 on 5/20/09).
- DOMINATED PRIMETIME: NBC dominated primetime (8-11 p.m.) with a 12.2/20 average in the metered markets, establishing a 144 percent margin of victory over CBS's second-place 5.0/8 and more than quadrupling each of the other broadcast networks -- CW, 2.7/4; ABC, 2.6/4; Fox, 2.6/4.
- UP 37% OVER LAST YEAR: Last night's game was up 37 percent from the 2008 NFL Kickoff (Giants-Redskins, 10.1/17), which started early to allow coverage of the Republican National Convention, up six percent from the 2007 NFL Kickoff (Colts-Saints, 13.0/21) and up two percent from the 2006 NFL Kickoff (Dolphins-Steelers, 13.5/22).
- The rating peaked during the overtime period at a 15.0/29 from 11:30-11:45 p.m. ET.
TOP RATED SPORTS PROGRAMS SINCE SUPER BOWL XLIII
*Based on overnight ratings
1. NFL Kickoff (Titans-Steelers) 13.8/23 NBC
2. NCAA Championship (Mich. St-UNC) 11.9/19 CBS
3. NBA Finals, Gm. 4 (Lakers-Magic) 10.9/19 ABC
4. MLB All-Star Game 10.4/18 Fox
5. Kentucky Derby 10.2/22 NBC
6. NBA Finals, Gm. 3 10.1/17 ABC
7. NBA Finals, Gm. 2 9.9/17 ABC
8. NBA Finals, Gm. 5 9.4/16 ABC
9. NCAA Semifinal (Villanova-UNC) 9.3/17 CBS
10. NBA Finals, Gm. 1 8.9/15 ABC
NFL KICKOFF - THURSDAY NIGHT SEASON OPENERS OVERNIGHT RATINGS:
2009: NBC 13.8/23 (Pittsburgh 13 - Tennessee 10)
2008: NBC 10.1/17 (NY Giants 16 - Washington 7)
2007: NBC 13.0/21 (Indianapolis 41 - New Orleans 10)
2006: NBC 13.5/22 (Pittsburgh 28 - Miami 17)
2005: ABC 13.1/22 (New England 30 - Oakland 20)
2004: ABC 12.6/20 (New England 27 - Indianapolis 24)
2003: ABC 14.5/23 (Washington 16 - NY Jets 13)
*2002 ESPN 7.6/13 (Houston 19 - Dallas 10)
*U.S. HH Rating: overnight rating not available
TOP 10 METERED MARKETS FOR LAST NIGHT'S GAME
1. Pittsburgh, 49.6/70
2. Nashville, 40.1/56
3. Baltimore, 20.5/33
4. Las Vegas, 20.0/32
5. New Orleans, 18.8/27
6. Cleveland, 18.7/30
7. Memphis, 18.2/25
8. Knoxville, 18.0/27
9. Washington D.C., 17.3/29
10. Norfolk, 16.9/27
Saturday, September 5, 2009
Holiday Weekend? Not for NBC Changes.....
Check this out...
Posted: 09/04/2009 06:39:48 PM
Air Date: 12/05/2009 Saturday
Start Time: 02:00:00 PM [ET]
Show Name: NBC SPORTS SPECIALS
Duration: 01:00:00
Type: Program Deletion
Message: Program Deletion: Baja 1000
And 8 other sports changes posted to APT after 5pm on Friday on Labor Day Weekend.
See what I mean about Friday afternoons in New York City?
Posted: 09/04/2009 06:39:48 PM
Air Date: 12/05/2009 Saturday
Start Time: 02:00:00 PM [ET]
Show Name: NBC SPORTS SPECIALS
Duration: 01:00:00
Type: Program Deletion
Message: Program Deletion: Baja 1000
And 8 other sports changes posted to APT after 5pm on Friday on Labor Day Weekend.
See what I mean about Friday afternoons in New York City?
Friday, September 4, 2009
NBC Carries Obama Live in Prime Next Wednesday
Eastern and Central Time Zones will have their first hour of prime replaced with President Obama's Address to Congress about Health Care. Here's a surprise... Fox hasn't announced their plans to carry this address.
Why is it so many Americans can't understand this is simply an extension of Medicare or VA Health Care type services and not the end of private choice? Last I checked, there are no "death panels" at VA Hospitals. And my parents seem to get by with Medicare.
Why is it so many Americans can't understand this is simply an extension of Medicare or VA Health Care type services and not the end of private choice? Last I checked, there are no "death panels" at VA Hospitals. And my parents seem to get by with Medicare.
Wednesday, September 2, 2009
Winter Holiday Specials Announced..
Plus, NBC replaces Office and Community Saturday encores with Law & Order encores beginning September 26th.
Clients will see these changes later today, or as late as tomorrow morning... ODI's proprietary support network used to access my clients will undergo an upgrade in our Birmingham offices later this evening, so my usual evening work hours will be impacted.
Clients will see these changes later today, or as late as tomorrow morning... ODI's proprietary support network used to access my clients will undergo an upgrade in our Birmingham offices later this evening, so my usual evening work hours will be impacted.
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