Tuesday, May 19, 2009

More than 70 lines in Prime Inventory alone....

And that's not including all the TBAs to be mortared in all of the nooks and crannies NBC has overlooked in their broad plan today.

It's taking about 5 hours per station for this update.. more involving than a new sweeps data release, and for me, much more fun! Here's where I get to use 25+ years of broadcast ratings experience in markets all over the US to predict how each program will do, on each station, in each market, by quarter.

Remember, you'll be able to see the planner I create for your station by going to MediaOffice's Avail/Packages, then Open Package, and click on View Public Area.. and unclick View Only My Avails. If you Open As Template, you'll be looking at a prime avail through March 2010.

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