Sunday, December 7, 2008

No Feb Sweeps, So March Becomes Key

NBC, as well as other major networks, announced plans for the upcoming March sweep period.

All of my NBC client stations now have more than 40 lines of inventory in Prime and more than 60 lines of inventory in Specials airing in the next 16 weeks, all updated since the announcements last week.

Please be advised of NBC's TBA status in a number of dayparts in March Prime.

ODI RDRx clients can find the most recent Prime and Specials Planners within the Public Area of Saved Avails. Open 'As Template' to use as the initial foundation for an avail.. I've already done the heavy lifting, so you can spend your time customizing schedules.

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