More NBC Sports Specials Changes Announced

With more than 200 NBC Sports programs each year, there's a lot of changes. RDRx clients like WRCB will be updated today.

How Many NBC Sports Inventory Lines?

Premier RDRx clients now have 228 unique NBC Sports inventory items, each with their own unique audience estimate with full rationale, freshly updated with Feb 2011 PAV audience compositions.

If you wish your NBC station had this level of ability to sell, just contact your ODI rep.

Feb 2011 Sweeps Data Arrives for WRCB

February 2011 Sweeps data has arrived on the Chattanooga server, and I'm enjoying the four-fold increase in PAVs to choose from. However, I wonder how those with less experience are handling this matter?

WRCB Sales Management will get email later today with a draft Master Planner.

Oh, it's the weekend.. Good thing it's cloudy, windy and cold in Las Vegas today.
And just miserable levels of Mulberry pollen in the air. So, with cat, blackberry cobbler and computers, I'm stayin' in today and rocking Selling Books. :)

Paul Reiser Show Starts April 14th

New Thursday night prime lineup is now being entered in RDRx client inventories.

Finally, NBC Summer Prime!

Now being entered in RDRx client inventories.

Hmmm... Does NBC Really Mean Tuesdays?

Posted: 03/14/2011 12:17:45 PM
Air Date: 04/05/2011 Tuesday
Start Time: 02:02:00 AM [ET]
Show Name: IN WINE COUNTRY
Duration: 00:28:00
Type: New Booking
Message: IN WINE COUNTRY is booked from 4/5/11 until further notice. Please note: This booking overrides all previously issued bookings, formats, and details. Please see individual air date for updated information.

Just a guess at this point, but perhaps they meant Saturdays? I've extended the initial run of In Wine Country replacing Bellator Fighting recently, as I have a feeling the quoted post above might be amended.

03/14/2011
03:08:58 PM

04/02/2011 Saturday 02:02:00 AM
[ET] IN WINE COUNTRY 00:28:00 Correction IN WINE COUNTRY is booked from 4/2/11 until further notice. Please note: This booking overrides all previously issued bookings, formats, and details. Please see individual air date for updated information. (NOTE: reposted to correct start date).

That's what I said. {grin}

Is Your Station Ready for Second Quarter NBC Prime?

With today's announcement from NBC, if your inventory hasn't been updated in the last 8 hours, it's wrong.

If you are an NBC station and wish assistance with your inventory and estimates, just contact your ODI rep.

WRCB now has a totally updated Prime & Specials Planner through June on their system.

Finale Dates And More Announced

Not yet in APT, because I was IN APT when the announcement was made.

Premium RDRx clients are now being updated, and inventory plus estimates will be ready by the close of business today, EST.

Wednesdays Change, Starting This Week.. and more

Say goodbye to the second hour of Minute To Win It on Wednesdays; L&O:SVU repeats are back.

And L&O:LA replaces Harry's Law beginning in April.

RDRx clients already have these programs and estimates published in inventory.

Volunteering Special Airs 3/28

Air Date: 03/28/2011 Monday
Start Time: 08:00:00 PM [ET]
Show Name: NBC SPECIALS
Duration: 01:00:00
Type: New Booking
Message: ALL TOGETHER NOW: A CELEBRATION OF SERVICE is now booked

NBC Sports Estimates Refreshed

Each NBC Sports program from now until the 4th of July Weekend has just been double-checked for exact time, as well as the most accurate audience estimate with full rationale.

Next week, I'll begin working on Third and Fourth Quarters... right now, they are about 96% accurate, and that's just not good enough for my clients.

New Inventory and Estimates Published for Voice & Biggest Loser Changes

Yep, right after I had access to the server, I jumped in and began updating.

WRCB AE's now in MediaOffice simply should save their work, close MediaOffice, then re-open to see the new programs and ratings.

The Voice Premieres Tuesday, April 26th

Looks like Tuesdays during May Sweeps will feature an hour of The Voice, followed by 2 hours of The Biggest Loser.

We're having a bit of trouble reaching the Bomgar client in Chattanooga, so my clients there will have to wait a few hours for this to show up in inventory. IT @ ODI has been notified.

WRCB Has NBC Sports Updated.. Does Your Station?

The weekend of June 11th and 12th has been totally changed, including the hiatus of NBC Evening News on the 11th.

In the last 24 hours, twelve different NBC Sports programs in the next 4 months were added, cancelled or changed dates and/or time periods. It's easy enough to find out what NBC has done.

What's not easy is keeping up to date with the almost countless changes (ok, if you want to count, just look at the archives here.. I'm on vacation now)

For real broadcasters, there's also the issue of getting the inventory changed ASAP, plus creating and publishing updated audience estimates with new rationale.

WRCB can print out new Sports Planners today. If you wish your NBC station could, just ask your OneDomain rep, or give me a call.

Triple Crown Returns to NBC; June Sports Changes Announced

Now that NBcomcast has Versus to use as it's own ESPN-like sports channel, I'm going to guess we'll see a lot more packages of sports split over both NBC and Versus, with less popular programs airing on cable only.

Here's the reason a whole bunch of sports specials on 6/11 & 6/12 are being rescheduled:

Posted: 02/23/2011 10:00:28 AM
Air Date: 06/11/2011 Saturday
Start Time: 03:00:00 PM [ET]
Show Name: HORSE RACING
Duration: 02:00:00
Type: New Booking
Message: THE BELMONT STAKES is now booked. Please see contingencies for further details. Please advise clearance.

Work With The Best: WRCB Looking for Account Executive

I can't say enough about Ralph's style, but I can tell you his salespeople get GREAT service from most vendors... one in particular.

If I was looking for an AE job, this is where I would go:

http://www.wrcbtv.com/Global/story.asp?S=10971383

ODI Offices Closed Monday for Presidents Day

Officially, I'm on vacation through the end of next week, but "vacation" is a bit fuzzy when you work from home AND have no back-up. My RDRx clients in Chattanooga will have to wait as much as ONE FULL DAY for updates during this time.

Sat Night Bellator Gone, In Wine Country Starting Tomorrow Night

Posted: 02/17/2011 08:40:18 PM
Air Date: 02/19/2011 Saturday
Start Time: 02:02:00 AM [ET]
Show Name: IN WINE COUNTRY
Duration: 00:28:00
Type: New Booking

Message: IN WINE COUNTRY is booked from 2/19 thru 3/26. Please note: This booking overrides all previously issued bookings, formats, and details. Please see individual air date for updated information.

If you're an RDRx Premium client, this change has already been made in your inventory and selling books.

Miss USA on 6/19; Rebook Prime for Thursday, March 3rd

NBC places the Miss USA Pageant out of sweeps this time, and it seems the Peacock is giving Office a hefty run while all the stars are in place.

Wish you had more details? Wish this was already in your MediaOffice inventory with updated estimates in selling books? If you're a premium RDRx client, your dreams are already on your server.

Early Morning Religious Special 4/28

Posted: 02/11/2011 05:20:54 PM
Air Date: 04/28/2011 Thursday
Start Time: 05:00:00 AM [ET]
Show Name: NON-NETWORK OFFERING
Duration: 01:00:00
Type: Contingencies
Message: HORIZONS OF THE SPIRIT: Program Title and Description are now available (feed date: 4/28/11) Please see Contingencies for further details.