Specializing in Audience Research and Estimation for NBC TV stations
Wednesday, December 20, 2017
November Sweepus Interuptus
Without getting the usual email notice sent by WideOrbit when new sweeps data is available to clients, I simply happened upon November 2017 Sweeps data while updating the First Quarter Prime for competitive late on Monday afternoon. That evening, I was able to update both WRCB and their sister Antenna TV station with November PAV-based estimates for both 4th Quarter 2017 and 1st Quarter 2018.
However, someone in my family had a medical emergency, and I've been back and forth between my office and the hospital since late Monday night. The good news is they will be are home this evening. :)
Update: We both picked up the flu in the ER. I've not left the house in 10 days.