“Television is not about ones and zeros,” Yaccarino says. “It’s about ooohs and ahhhs….We reach our fans, your consumers right here [pointing to her heart] where it counts the most. Only NBCUniversal brings together the art and the science.”
And the perspective of the New York Times is here.
"Then there was the smackdown line from NBC’s ad chief, Linda Yaccarino, who threw shade at Nielsen’s outdated ratings metrics and declared, “I’m happy to do their job for them."