Friday, January 16, 2015

Third & Fourth Quarter Sports Slowly Appear on APT

With horse racing, soccer, swimming, cycling and golf being announced for the summer months, NBC is filling in a lot of holes in the second half of the year.

Professionally, the best way to create new inventory and estimates is not by date, but by like programs, as it's easier to remember which PAVs work best for a station's forecasting.


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