Specializing in Audience Research and Estimation for NBC TV stations
Wednesday, October 9, 2013
SingOff Returns in December
Inventory items and estimates for these airings have been published, as well as clearing out the programs that NBC previously scheduled and we've already been selling in those time periods during December.
The wide-ranging scheduling of these holiday-themed specials greatly reduces any confidence I have in repeating previous demographic delivery, hence all but the first episode are expected to perform below levels in the 2011 Sweeps.
Some of these shows use now-shortened airings of The Voice as lead-ins, however, so I've given some of them 2011 levels, back when it was predictably scheduled.