Tuesday, December 21, 2010

Chattanooga Data Arrives..

Nielsen has changed their distribution of sweeps data this time. In all previous major sweeps, Nielsen burned data on DVDs, then used FedEx to ship them to third-party processors. With the slow roll-out of monthly data (for some markets) came electronic distribution of sweeps info.

Premium RDRx clients got their data today. The most senior of them all goes first.

By close of business today, Chattanooga time, WRCB will have completely revised quarterly and specials Selling Books based on November 2010 data.

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