ATTN: NBC General Managers, Sales Managers and Program Directors
This Thanksgiving Day NBC is offering up our traditional holiday programming with the MACY'S THANKGIVING DAY PARADE, THE NATIONAL DOG SHOW PRESENTED BY PURINA and "MIRACLE ON 34TH STREET." The MACY'S THANKSGIVING DAY PARADE has been broadcast on NBC since 1948. It has become a national tradition and delivers huge ratings. NBC's coverage of THE NATIONAL DOG SHOW PRESENTED BY PURINA has also become a Thanksgiving Day tradition with great ratings. The annual dog show, hosted by the Kennel Club of Philadelphia, is one of the oldest and most prestigious sporting events in North America. We will end our Thanksgiving Day programming this year with the return of the holiday classic, "MIRACLE ON 34TH STREET."
The following will be booked:
Thursday, November 25th
9:00a-12:00p MACY'S THANKSGIVING DAY PARADE (Original)
12:00-2:00p THE NATIONAL DOG SHOW PRESENTED BY PURINA (Original)
2:00-4:00p MIRACLE ON 34TH STREET (Repeat)
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