Air Date: 01/08/2011 Saturday
Start Time: 01:00:00 PM [ET]
Show Name: U.S. ARMY ALL-AMERICAN FOOTBALL
Type: New Booking
Message: 2011 U.S. ARMY ALL-AMERICAN BOWL is booked. Please see contingencies for details and impact to other dayparts. Please advise clearance.
This has been in MediaOffice inventory since last year. Perhaps they hold this booking back so long each year because they wait until they have the US Army's contract for sponsorship?
Oh, and here's a flash.. NBC will also have the Macy's Parade on Thanksgiving this year, and probably next. You really don't have to wait for APT to book these things.