Specializing in Audience Research and Estimation for NBC TV stations
Friday, July 10, 2009
7/13 Nightly News Gets U of Phoenix Sponsorship
Attention Stations: On 7/13/09, NBC Nightly News is scheduled to be broadcast with single sponsorship (University of Phoenix) and limited commercial interruption. The promo swap position that is normally in position 3 within Nightly News will now follow the news tag and precede the terminal NI swap position (the two promo swaps will run back to back). Due to this special limited interruption sponsorship of NBC Nightly News by the University of Phoenix, stations are requested not to schedule any local commercials of direct competitors during the station break.