Tuesday, March 10, 2009

NBC Sells More Eyeballs Away From Local TV

PlayStation(R)Network's Video Delivery Service Partners With NBC Universal to Offer Lineup of Hit Movies and Television Shows

FOSTER CITY, Calif. and ENGLEWOOD CLIFFS, N.J., March 10 -- Sony Computer Entertainment America (SCEA) and NBC Universal today announced that movies from Universal Studios Home Entertainment and television programs from NBC Universal will be available for purchase on PlayStation(R)Network, which is accessible for download via PLAYSTATION(R)3 (PS3(TM)) and PSP(R) (PlayStation(R)Portable) systems in the United States. Today's announcement makes PlayStation Network a premiere platform to access content from every major motion picture studio.

New movie download releases, such as the irreverent hit comedy Role Models and the Academy(R) Award-winning movie Milk, will be available beginning today for download to own. Other recently released and library titles from Universal Pictures and Focus Features, such as Wanted, Hellboy II: The Golden Army, Death Race, The Incredible Hulk, Burn After Reading, The 40-Year-Old Virgin, and The Big Lebowski, will also be offered for download to own in SD (Standard Definition) or to rent in both HD (High Definition) and SD.

An initial lineup of NBC Universal television programs will include popular and hit shows such as NBC's The Office, Heroes and 30 Rock, as well as SCI FI's Battlestar Galactica and Eureka. Episodes will be available for purchase the day after they air in both SD and HD. Previous seasons and additional programs will be added in addition to content from the extensive NBC Universal television library. NBC Universal and PlayStation Network will also be heavily promoting the availability of HD content by launching a joint campaign to create awareness of these hit shows in the highest quality experience.

NBC Universal will provide PlayStation Network users with a variety of attractive ways to purchase and view movies and TV shows, including varying price points depending on the content and format (HD or SD).

"In just over seven months our video delivery service has grown by leaps and bounds, making PlayStation the premier purveyor of online movie and television content for nearly 9 million PlayStation Network registered accounts in the US," said Peter Dille, Senior Vice President of Marketing and PlayStation Network, SCEA. "The addition of NBC Universal television content adds to our Network's diversity while Universal Studios Home Entertainment's movies establishes PlayStation Network as a premiere platform to access content from every major motion picture studio. Whether consumers choose to be entertained at home through PS3 or on-the-go with their PSP, PlayStation delivers an unparalleled combination of versatile and rich entertainment hardware, software and online services."

With the addition of NBC Universal, the video delivery service is now home to over 1,300 movies and more than 4,500 TV episodes, many available in both SD and HD, making the PS3 system the ultimate entertainment platform, and the PSP system a leader in portable entertainment. Additionally, PlayStation Network now offers movies in HD from all major motion picture studios and gives PS3 users the largest selection of movies on any gaming platform.

-------------------------------

Important points: PlayStation Network access is free; competitor Xbox Live Gold is at least $30 per year, and it's required to access Netflix on the Xbox360, where NBC also offers HD content.

Personally, I've been watching back episodes of Heroes (there's a surprise) on Netflix Streaming through my Xbox 360 onto my 1080p LCD in my office on weekends, as well as through MyNetflix (when it works) on the Windows 7 Beta MediaCenter I have running in my bedroom.

No comments: