How Many NBC Sports Inventory Lines?

Premier RDRx clients now have 228 unique NBC Sports inventory items, each with their own unique audience estimate with full rationale, freshly updated with Feb 2011 PAV audience compositions.

If you wish your NBC station had this level of ability to sell, just contact your ODI rep.

Feb 2011 Sweeps Data Arrives for WRCB

February 2011 Sweeps data has arrived on the Chattanooga server, and I'm enjoying the four-fold increase in PAVs to choose from. However, I wonder how those with less experience are handling this matter?

WRCB Sales Management will get email later today with a draft Master Planner.

Oh, it's the weekend.. Good thing it's cloudy, windy and cold in Las Vegas today.
And just miserable levels of Mulberry pollen in the air. So, with cat, blackberry cobbler and computers, I'm stayin' in today and rocking Selling Books. :)

Paul Reiser Show Starts April 14th

New Thursday night prime lineup is now being entered in RDRx client inventories.

Finally, NBC Summer Prime!

Now being entered in RDRx client inventories.

Hmmm... Does NBC Really Mean Tuesdays?

Posted: 03/14/2011 12:17:45 PM
Air Date: 04/05/2011 Tuesday
Start Time: 02:02:00 AM [ET]
Show Name: IN WINE COUNTRY
Duration: 00:28:00
Type: New Booking
Message: IN WINE COUNTRY is booked from 4/5/11 until further notice. Please note: This booking overrides all previously issued bookings, formats, and details. Please see individual air date for updated information.

Just a guess at this point, but perhaps they meant Saturdays? I've extended the initial run of In Wine Country replacing Bellator Fighting recently, as I have a feeling the quoted post above might be amended.

03/14/2011
03:08:58 PM

04/02/2011 Saturday 02:02:00 AM
[ET] IN WINE COUNTRY 00:28:00 Correction IN WINE COUNTRY is booked from 4/2/11 until further notice. Please note: This booking overrides all previously issued bookings, formats, and details. Please see individual air date for updated information. (NOTE: reposted to correct start date).

That's what I said. {grin}

Is Your Station Ready for Second Quarter NBC Prime?

With today's announcement from NBC, if your inventory hasn't been updated in the last 8 hours, it's wrong.

If you are an NBC station and wish assistance with your inventory and estimates, just contact your ODI rep.

WRCB now has a totally updated Prime & Specials Planner through June on their system.

Finale Dates And More Announced

Not yet in APT, because I was IN APT when the announcement was made.

Premium RDRx clients are now being updated, and inventory plus estimates will be ready by the close of business today, EST.

Wednesdays Change, Starting This Week.. and more

Say goodbye to the second hour of Minute To Win It on Wednesdays; L&O:SVU repeats are back.

And L&O:LA replaces Harry's Law beginning in April.

RDRx clients already have these programs and estimates published in inventory.

Volunteering Special Airs 3/28

Air Date: 03/28/2011 Monday
Start Time: 08:00:00 PM [ET]
Show Name: NBC SPECIALS
Duration: 01:00:00
Type: New Booking
Message: ALL TOGETHER NOW: A CELEBRATION OF SERVICE is now booked

NBC Sports Estimates Refreshed

Each NBC Sports program from now until the 4th of July Weekend has just been double-checked for exact time, as well as the most accurate audience estimate with full rationale.

Next week, I'll begin working on Third and Fourth Quarters... right now, they are about 96% accurate, and that's just not good enough for my clients.