Tuesday, April 9, 2013

This Saturday Night Prime Swaps Voice & Smash

Hmmm...

Posted: 04/09/2013 07:56:52 PM
Air Date: 04/13/2013 Saturday
Start Time: 09:00:00 PM [ET]
Show Name: THE VOICE
Duration: 01:00:00
Type: New Booking
Message: THE VOICE is booked.

Posted: 04/09/2013 07:56:14 PM
Air Date: 04/13/2013 Saturday
Start Time: 08:00:00 PM [ET]
Show Name: SMASH
Duration: 01:00:00
Type: New Booking
Message: SMASH is booked.

Smash was in the 9pm hour for the first time last week and had been scheduled there through May.

Guess they think an encore of The Voice is a better lead-in than lead-out.

Published to client inventories this evening.

Wednesday morning addendum:  Here's the first word of this change elsewhere. 

Sunday evening addendum:  Smash A18-49 ratings down 20% from last week. 

Wednesday, 4/17 addendum:

 Posted: 04/17/2013 04:13:29 PM
Air Date: 04/20/2013 Saturday
Start Time: 09:00:00 PM [ET]
Show Name: THE VOICE
Duration: 01:00:00
Type: New Booking
Message: THE VOICE is booked.

Posted: 04/17/2013 04:12:46 PM
Air Date: 04/20/2013 Saturday
Start Time: 08:00:00 PM [ET]
Show Name: SMASH
Duration: 01:00:00
Type: New Booking
Message: SMASH is booked.

So, despite the drop for Smash, they're doing it again.  Yep, stick a fork in Smash.

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