Wednesday, June 30, 2010

NBC: Mon, Thurs, Saturday & Sunday Summer Prime Changes Yet Again

ATTN: NBC General Managers, Sales Managers & Program Directors

We're revamping Mondays, Thursdays, Saturdays and Sundays to strengthen our summer schedule and improve your late news lead-ins. Also, these changes should help us take better advantage of our summer tent poles and provide the biggest promotional base to launch our new fall line-up.

Mondays
Effective July 12th, encores of AMERICA'S GOT TALENT will air @8PM ET/PT leading into 1-hour LAST COMIC STANDING originals @9PM, and at 10PM original DATELINEs replace PERSONS UNKNOWN. On August 9th, we have the 2-hour season finale of LAST COMIC STANDING from 9-11PM ET/PT preceded by a repeat AMERICA'S GOT TALENT from 8-9PM. Starting on August 16th encores of the 2-hour AMERICA'S GOT TALENT performance shows will air from 8-10PM ET/PT through the end of the season, except on August 23rd where we have the Miss Universe pageant. Original DATELINEs continue at 10 through September 13th.

Thursdays
Effective July 15th through September 16th, Thursdays revert back to a 2-hour comedy block with COMMUNITY, 30 ROCK, THE OFFICE and PARKS AND RECREATION from 8-10PM ET/PT, and repeats of LAW & ORDER: SVU will go in @10PM ET/PT. The only exception is September 9th where we have football.

Saturdays
On July 10th, the repeat movie, "Secrets of the Mountain" moves to 8PM ET/PT, with an original LAW & ORDER: CRIMINAL INTENT going in at 10PM. Effective July 17th through September 4th, PERSONS UNKNOWN originals move to Saturdays @ 8PM ET/PT, followed by back-to-back episodes of LAW & ORDER: CRIMINAL INTENT @9 & 10PM, except on August 14th, where the VISA Gymnastics Championships will air from 8-10PM. On Saturdays, September 11th and 18th, we're scheduling marathons of PARENTHOOD to give this promising new show some additional exposure before the new season.

Sundays
LAW & ORDER: CRIMINAL INTENT airs @8PM ET/PT from July 11th through September 5th, except for the pre-season football games on August 8th & 22nd, and on August 29th where we have the Primetime Emmys. Encores of the 2-hour AMERICA'S GOT TALENT performance shows air 9-11PM ET/PT from July 11th through August 1st.

Tuesdays, Wednesdays and Fridays remain unchanged this summer with the exception of Wednesday, September 15th, from 8-9PM ET/PT, where we're replacing a repeat of AMERICA'S GOT TALENT with an encore MINUTE TO WIN IT.

The following will be booked:

Saturday, July 10th
8:00-10:00 SECRETS OF THE MOUNTAIN (Repeat)
10:00-11:00 LAW & ORDER: CRIMINAL INTENT (Original) (through September 4th)

Sunday, July 11th
8:00-9:00 LAW & ORDER: CRIMINAL INTENT (Original) (through September 5th except August 8th, 22nd and 29th)
9:00-11:00 AMERICA’S GOT TALENT (2-Hr Performance Shows) (Repeat) (through August 1st)

Monday, July 12th
8:00-9:00 AMERICA’S GOT TALENT (Results Shows) (Repeat) (through August 9th)
10:00-11:00 DATELINE NBC (Original) (through September 13th, except August 9th)

Thursday, July 15th
8:00-8:30 COMMUNITY (Repeat) (through September 16th except September 9th)
8:30-9:00 30 ROCK (Repeat) (through September 16th except September 9th)
9:30-10:00 PARKS AND RECREATION (Repeat) (through September 16th except September 9th)
10:00-11:00 LAW & ORDER: SVU (Repeat) (through September 16th except September 9th)

Saturday, July 17th
8:00-9:00 PERSONS UNKNOWN (Original) (through September 4th except August 14th)
9:00-10;00 LAW & ORDER: CRIMINAL INTENT (Repeat) (through September 4th except August 14th)

Monday, August 16th
8:00-10:00 AMERICA’S GOT TALENT (2-Hr Performance Shows) (Repeat) (through September 13th except August 23rd)

Saturday, September 11th and September 18th
8:00-9:00 PARENTHOOD (Repeat)
9:00-10:00 PARENTHOOD (Repeat)
10:00-11:00 PARENTHOOD (Repeat)

Wednesday, September 15th
8:00-9:00 MINUTE TO WIN IT (Repeat)

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